Product Marketing Manager, Robotics & Drones

Aptiv is seeking a strategic and execution-oriented Product Marketing Manager to

support the growth of its Adjacent Markets portfolio, including robotics, drones,

industrial automation, and emerging sensing solutions. This new role will serve as

the market-facing expert for the quickly evolving portfolio, helping Aptiv translate

complex technologies into clear commercial narratives, compelling customer-

facing experiences, and actionable go-to-market programs.

Working closely with product management, sales, creative, events, digital, and

communications teams, the Product Marketing Manager will connect competitive

insights, industry context, product capabilities, modular platforms, and industry

use cases with coherent positioning, messaging, priorities and execution plans.

The successful candidate will have a business mindset, paired with strong technical curiosity, cross-functional leadership, and operational discipline. They will be

highly credible with product, strategy, engineering, commercial, creative, and

digital teams, and will have the ability to quickly develop an in-depth

understanding of Aptiv's technology strategy, growth priorities, competitive

landscape, and business objectives.

This person should be a systems thinker who is comfortable navigating ambiguity

and complexity, identifying patterns across products, technologies, customers,

industries, and use cases.

Positioning, Messaging & Portfolio Storytelling

• Develop compelling positioning, value propositions, and messaging

frameworks.

• Translate technical concepts into clear, differentiated customer-facing

narratives.

• Understand and articulate the relationship between products, platforms, and

industry-specific use cases.

• Use up-to-date competitive and market intelligence to create messaging that

articulates our unique value propositions.

• Partner with Product Management and Engineering to ensure technical

capabilities are represented accurately in market-facing content, sales tools,

and digital experiences.

Commercialization & Go-to-Market Support

• Partner with Product Management to support commercialization strategies for

new and existing solutions, while providing market, customer, and competitive

context.

• Lead marketing support for product launches, industry initiatives, opportunity

marketing, sales enablement, and strategic customer engagement.

• Collaborate with customer-facing teams to develop account-specific messaging,

presentation materials, and engagement strategies.

Focal Point for Leveraging Broader Marketing Support

• Identify strategic themes, industry conversations, and emerging trends that

align with Aptiv's growth objectives, and use that information to support

buildout of content and digital experiences.

• Partner with the Thought Leadership team to create external narratives that

are market-informed, technically grounded, commercially relevant, and

strengthen Aptiv's credibility and visibility.

• Develop clear and actionable creative briefs for web, collateral, campaign,

event, video, presentation, and sales enablement projects.

• Help creative, digital, content, and events teams prioritize work based on

business objectives, market opportunity, customer needs, and launch timelines.

Background Experience

10+ years of experience in Product Marketing, Technical Marketing, Strategic

Marketing, Product Management, or related B2B technology roles

• Demonstrated track record developing positioning, messaging, and go-to-

market strategies for technical products and platforms

• Proven ability to understand complex product ecosystems and communicate

them in an accessible, customer-relevant way

• Experience creating content, sales tools, campaigns, presentations, and event

materials

• Demonstrated cross-functional leadership and stakeholder management across

technical, commercial, creative, and digital teams

• Experience leveraging AI tools for research, synthesis, ideation, content

development, brief creation, and rapid prototyping

• Strong ability to gather, synthesize, and apply competitive intelligence and

market insights.

• Strong verbal, written, and presentation communication skills, with high

proficiency in Microsoft Office tools, especially PowerPoint

• Bachelor's degree in business, marketing, engineering, information technology,

or a related field

• Experience in robotics autonomy, drones, industrial automation, embedded

systems, automotive, aerospace, defense, or related technology sectors

Executing Results

• Results focused, with a high sense of accountability, urgency, ownership, and

follow-through

• Able to translate strategy into actionable plans, briefs, deliverables, and

execution priorities

• Comfortable working through ambiguity and bringing structure to complex,

fast-moving initiatives

• Willing to roll up sleeves to get work done while keeping stakeholders aligned

on priorities and tradeoffs

• Able to use data, market feedback, and performance insights to improve

marketing effectiveness and support commercial outcome

Building Relationships & Using Influence

• Collaborative, transparent, and effective at influencing teams
• Able to earn trust with Product Management, Engineering, Business

Development, Sales, Creative, Digital, Communications, and senior marketing

stakeholders

• Strong communicator who can tailor messages for technical, commercial,

executive, and creative audiences external resources, including marketing agencies and vendors.

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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.