Our client is seeking an experienced Product Marketing Manager to own end-to-end positioning, messaging, and go-to-market strategy for product launches and feature releases. This role requires strategic thinking, cross-functional coordination, and the ability to navigate complex technical developments while driving clear communication across internal and external stakeholders.
Responsibilities & Qualifications
- Own positioning, messaging, and go-to-market strategy for product launches and releases
- Manage end-to-end product launch execution, including timeline coordination, workstream dependencies, and release milestones
- Coordinate cross-functional workstreams and maintain strong ownership of assigned initiatives
- Maintain release websites and supporting content to ensure accuracy and relevance
- Identify, communicate, and mitigate risks, blockers, and timeline shifts with early visibility
- Connect go-to-market, strategy, and operations efforts to align business objectives
- Navigate complex technical developments and shape GTM strategy in response to evolving product capabilities
- Provide clear, timely information to client stakeholders and cross-functional teams
Requirements
- 8–12 years of product marketing, go-to-market strategy, or management consulting experience
- Demonstrated expertise in positioning, messaging, and launch strategy execution
- Strong project and program management skills with ability to coordinate multiple workstreams
- Experience managing subscription product launches and digital marketing initiatives
- Proficiency in content management, website maintenance, and digital fluency
- Familiarity with AI capabilities and applications in product or marketing context
- Excellent communication and stakeholder management skills in fast-paced, cross-functional environments