Position Overview:
We are looking for a Product Marketing Manager to join our Product team to support product releases, driving adoption, and create impactful positioning. As the Product Marketing Manager, you will play a critical role in understanding buyer needs, defining how Trella's products win in the market, and equipping our go-to-market team with the strategy, messaging, and tools they need to compete effectively. This role requires a product marketing-first mindset: deep market and persona research, rigorous messaging frameworks, launch ownership, and the ability to translate complex healthcare data and AI capabilities into compelling, outcome-focused narratives.
From positioning AI-powered features to enabling clinical workflow adoption across home health, hospice, skilled nursing, health systems, HME/DME, infusion, and specialty pharmacy markets, you will have the opportunity to make a meaningful impact.
Location: This is a hybrid role with 1 day a week in our Atlanta office. However, we will also consider applicants in Philadelphia (in a hybrid capacity) and other select U.S. locations in a remote capacity.
Reports to: Director, Product
As a Product Marketing Manager at Trella, you will:
- Own messaging and positioning frameworks for Trella's full product portfolio, ensuring every product has a clear, differentiated story tied to customer outcomes
- Develop and maintain deep expertise in buyer personas, ideal customer profiles, and buyer journeys across all Trella target markets: home health, hospice, skilled nursing, health systems, HME/DME, infusion, and specialty pharmacy
- Build competitive intelligence programs and maintain ongoing analysis to inform positioning, sales enablement, and product strategy
- Develop messaging and competitive positioning for AI-powered features, translating complex capabilities into simple, outcome-focused language for clinical and operational buyers
- Create positioning and enablement materials for Trella's clinical workflow and data analytics products, tailored to both technical and non-technical audiences
- Support product enablement sessions with messaging frameworks, positioning guides, and objection-handling resources for the GTM team
- Connect with customers to build a library of content including case studies, success stories, customer and prospect webinars, and testimonials that reinforce product value
- Partner with the Growth Marketing team to ensure product messaging is consistently applied across campaigns, content, and channels
This job might be a fit for you if you have:
- Demonstrated progressive experience in product marketing with a strong command of core product marketing disciplines: messaging, positioning, competitive intelligence, persona development, and launch management
- Experience in a B2B SaaS environment, specifically within healthcare technology, post-acute care, or health systems
- Familiarity with AI-driven products or platforms, including the ability to translate complex AI capabilities into outcome-focused language for healthcare buyers
- Experience marketing data or analytics products, with comfort working alongside product and data teams to extract customer-facing insights
- Superior written communication skills, including a firm command of grammar, messaging hierarchy, and audience-appropriate business writing
- Strong analytical and problem-solving skills, with the ability to combine qualitative and quantitative insights to tell a compelling story and make data-driven recommendations
- Proactive, cross-functional collaborator who can work effectively across product, sales, marketing, and customer success teams
- Familiarity with the healthcare market, including clinical workflows, regulatory considerations, and the dynamics of selling to provider organizations is preferred
- A passion for staying current on healthcare industry trends, regulatory changes, and competitive dynamics impacting the markets Trella serves
- Skills: Marketo, Salesforce, Microsoft Office, Canva, AI tooling (ChatGPT, Claude, Copilot)