Artificial Intelligence (AI), Automation, Biomedicine, Brochures, Business Development, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Content Development, Continuous Improvement, Control Systems, Customer/Client Research, Datasheets, Electronics, Engineering, Engineering Management, Establish Priorities, Genomics, Interviewing Skills, Manufacturing Systems, Market Analysis, Market Entry Strategy, Market Research, Market Trend Analysis, Marketing, Marketing Automation Software, Marketing Communications, Marketing Strategy, Motion Control, Needs Assessment, OEM (Original Equipment Manufacturer), PCB (Printed Circuit Board) Manufacturing, Product Management, Product Marketing, Product Planning, Product Support, Productivity Management, Reporting Skills, Requirements Management, Return on Investment (ROI), Sales, Sales Strategy, Sales Training, Semiconductor Manufacturing, Seminars, Social Media, Software Engineering, Technical Marketing, Technical Sales, Technical Support, Technical Writing, Trend Analysis, Webinar, White Papers
Location: Office/Hybrid (USA-MN)
Reports To: Marketing and Business Development Manager
Role Summary
The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.
Shift Your Career in Motion!
ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:
- Semiconductor manufacturing systems
- Electronics/PCB and display manufacturing systems
- Biomedical - Genome sequencing systems
- Laser microprocessing systems
Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Key Responsibilities
1. Go-to-Market Plans
- Create and execute go-to-market plans for product and feature releases
- Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
- Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
2. Technical Marketing Content
- Create and manage a portfolio of technical marketing and sales enablement materials
- Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
- Create and review sales enablement materials
- Communicate with internal subject matter experts to inform material
3. Voice of Customer
- Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management
- Document application requirements, performance drivers, unmet needs and use cases
- Support Product Management in executing product & solution VOC interviews and summaries that help to define product requirements and set priorities
4. Market Intelligence
- Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
- Analyze competitors’ products, sales & marketing strategy and key activities
- Maintain an active internal competitive intelligence database staying current with new competitive developments
- Produce concise reports and maintain a competitive intelligence database
- Educate sales, marketing & management on key competitor intelligence
5. AI Proficiency
- Utilize AI-native workflows to maximize productivity
- Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
- Promote continuous improvement through the adoption of AI-enabled tools and methodologies.
Requirements:
Requirements
· 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
· Knowledge of various automation technologies with preference towards motion control experience
· Experience with customer/application research and creating marketing content
· Ability to analyze markets, identify trends, and quantify opportunities
· Strong communication skills; able to produce concise, actionable reports
· Bachelor’s degree in engineering or related automation / motion control experience
· Experience applying AI technologies to support market research, customer insights analysis, competitive intelligence, content creation, and data-driven decision-making
Travel
· Domestic and international (up to 25%) to customers, industry events, and ACS offices