Product Marketing Manager

Description

Purpose of this Position:

The Product Marketing Manager is the primary marketing resource for one or more of McLeod’s Product Development groups and Sales teams. The most critical outcomes for this person’s work: To develop, implement and execute tactical marketing programs that promote McLeod Software products and services, and generate incremental revenue opportunities for the Sales teams.

Essential Duties and Responsibilities:

• Serve as a single point of contact, Imbedded resource, and liaison to the Product
• Development and Sales teams for the Marketing department.
• Implement established New Product Introduction (NPI) processes.
• Work with Product Development, Sales, and Operations teams to provide all deliverables for product-focused marketing materials.
• Coordinate with content production (e.g., art, graphics, video), internal assets, and external agencies to produce content for marketing programs.
• Guide the creation of topics and content and recruit and coach participants for McLeod videos and podcasts.
• Develop, implement, and execute marketing programs, both individually and in the direction of the VP, Marketing, for Product Development and Sales teams in relevant communication channels.
• Perform marketing program monitoring and post-program reporting/
• Participate in Company-led events with limited oversight.
• Work with the VP, Marketing, and other company Executive Leadership, on examining and analyzing internal and external data sources for opportunities to create marketing programs that deliver more qualified leads.
• Actively participate in the development and execution of the annual marketing plan.
• Support and assist departmental management with related administrative tasks.
• Review and update, as appropriate, website content and copy for assigned Product Development and Sales teams with limited oversight.
• Create and suggest content for social media posts with limited oversight.

Competencies:

• Ability to learn internal software and systems
• Basic to Intermediate Marketing Capabilities and Digital Marketing Skills
• Basic to Intermediate McLeod Software Products / Services Knowledge
• Strong Project Management Capabilities
• Strong Relationship-Building Abilities and Influencing Skills
• Strong Oral and Written (short and long form) Communication Capabilities
• Demonstrated ability to be self-motivated and results-oriented
• Ability to work in a fast-paced environment with limited oversight or supervision

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor's degree with 2+ years of product-focused marketing experience, required; or
• High school diploma or equivalent with 6+ years of product-focused marketing experience, required.
• Up to 2 years of the required experience may be substituted on a year-for-year basis with McLeod product experience (e.g., LoadMaster, PowerBroker, DocumentPower, FlowLogix, etc.).
• Intermediate proficiency with the Microsoft Office Suite is required.
• Experience using customer relationship management (CRM) or marketing analytics platforms is preferred, such as Salesforce, NetSuite, HubSpot, or Google Analytics.
• Experience collaborating cross-functionally across multiple business units is required.
• Experience managing product-focused communications and supporting customer adoption initiatives is a plus.
• Experience within the trucking and transportation industry is highly preferred.

Why McLeod?

At McLeod Software, we believe that our employees are our greatest competitive advantage. Each employee contributes directly to McLeod Software’s growth and success. When you join McLeod, you’re joining a company that’s built for the long haul—with a clear vision, strong leadership, and a commitment to investing in our people.