Title - Product Marketing Manager
Location: Remote
Duration: 4 Months
Industry: B2B SaaS / Hospitality Technology
We are seeking a hands-on Product Marketing professional to join a growing B2B SaaS company. This role will support a period of concentrated product releases and will focus on product launches, positioning and messaging, and sales enablement.
The ideal candidate is a strong individual contributor who can quickly understand a product, translate features into compelling customer value, and independently produce high-quality marketing and sales content.
Key Responsibilities
Product Launches
- Own go-to-market execution for scheduled product and feature launches.
- Develop launch plans, timelines, cross-functional checklists, and communications.
- Partner with Product, Sales, Customer Success, and Support teams to coordinate launches.
- Create release notes, customer emails, in-app messaging, and help-center content.
- Track launch adoption and gather post-launch feedback.
Positioning & Messaging
- Develop and refine product positioning and messaging.
- Translate product capabilities into clear customer-facing value propositions.
- Tailor messaging for different customer segments and personas.
- Collaborate with Sales and customer-facing teams to validate and improve messaging.
- Maintain consistent product messaging across marketing and sales materials.
Sales Enablement
- Create sales enablement materials including battlecards, one-pagers, pitch decks, and objection-handling guides.
- Develop product narratives and demo messaging that support sales conversations.
- Partner with Sales leadership to identify content gaps and prioritize materials.
- Conduct short enablement sessions to introduce new materials to the sales team.
Required Qualifications
- 1–3+ years of Product Marketing experience, preferably in-house.
- Experience marketing B2B SaaS/software products to business customers.
- Demonstrated experience owning or executing product launches from planning through launch.
- Strong experience with product positioning and messaging.
- Experience creating sales enablement content, such as battlecards, one-pagers, presentations, or sales playbooks.
- Excellent written and verbal communication skills.
- Strong writing skills with the ability to simplify complex product concepts.
- Ability to work independently and manage multiple priorities with minimal supervision.
- Comfortable working in a remote environment and collaborating cross-functionally.
- Ability to ramp quickly and deliver meaningful work within the first few weeks.
Preferred Qualifications
- Previous contract or consulting Product Marketing experience.
- Experience with vertical SaaS, marketplaces, hospitality, travel, property management, or field-service software.
- Experience marketing products to SMB or franchise businesses.
- Experience with AI-powered products or features.
- Familiarity with CRM and sales enablement tools.
- Experience working in a sales-assisted SaaS environment.
Ideal Candidate
We are looking for a hands-on Product Marketer, not a strategy-only consultant. The successful candidate will be comfortable taking ownership of deliverables, writing content, coordinating launches, partnering with Sales and Product, and producing high-quality work with limited day-to-day direction.
Writing samples and examples of product launches or sales enablement work may be requested during the interview process.