Product Marketing Manager, Ads

Roblox is seeking a Product Marketing Manager for our Ads product team, focused on Advertiser Tools and Outbound Demand. As the PMM, you will partner closely with the product owners for advertising products that enable brands and advertisers to create, manage, target, measure, and scale campaigns on Roblox.

You will lead the strategy and go-to-market execution for Roblox’s advertiser-side ads portfolio, including Ads Manager, targeting, creative and campaign-creation tools, measurement, and self-serve advertiser adoption. You will be instrumental in building the narrative, programs, and market demand needed to establish Roblox as a high-value advertising platform for brands.

You will work closely with Brand Partnerships, Sales, Product, Engineering, Integrated Marketing, and Communications to translate product capabilities into compelling advertiser value propositions and scaled demand-generation programs. This role will be based at our headquarters in San Mateo, CA, in a hybrid arrangement with Tuesday through Thursday onsite.

You Will

• Lead the launch process and drive the go-to-market strategy, messaging, content creation, and positioning for advertiser-facing Ads products and policies.
• Own the product narrative for advertiser tools and outbound demand, making Roblox’s advertising solutions clear, differentiated, and compelling for brands and agencies.
• Partner with Product and Engineering to drive awareness, adoption, and successful use of Ads Manager, targeting, campaign-creation tools, measurement, and other self-serve advertising capabilities.
• Develop advertiser- and agency-facing product content, education, enablement, and sales tools that accelerate adoption and help customers realize value from Roblox ads.
• Build and execute programs that increase advertiser awareness, consideration, activation, and scaled self-serve adoption.
• Stay on the pulse of the advertising, media, gaming, and technology industries; use advertiser, agency, and sales insights to inform product strategy, messaging, and go-to-market plans.
• Partner closely with Brand Partnerships and Sales to support product education, objection handling, customer feedback loops, and outbound demand-generation efforts.
• Track, analyze, and report on marketing campaigns, product adoption, and advertiser engagement; provide insights and recommendations for optimization.
• Foster deep cross-functional collaboration between Brand Partnerships, Sales, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events, and Creative teams. Become a trusted advisor to these teams.
• Clearly communicate advertiser product details, customer value propositions, and advertising strategy internally and externally, ensuring leadership and partners are aligned on launches and experience changes.

You Have

• 6+ years of product marketing experience with a global technology or advertising platform, with a preference for experience in advertising, ad-tech, self-serve SaaS, commerce, or marketplaces.
• Deep experience partnering with sales, brand partnerships, agencies, or advertiser-facing teams—from product education and objection handling to gathering actionable customer insights.
• Proficiency in messaging, positioning, and marketing/content strategy for advertisers, agencies, and advertising products.
• Experience leading omnichannel marketing and demand-generation strategies, including product-led adoption and customer activation.
• Experience driving deep internal partnerships, cross-functional alignment, and stakeholder management at all levels of an organization.
• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Experience presenting at all levels of the organization, including executive leadership.
• A collaborative, perpetually curious working style with an exceptionally high degree of customer focus.
• Passion for building scaled advertising products, accelerating advertiser adoption, and growing a differentiated advertising business.