Analysis Skills, Biology, Biomedical Engineering, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Corrective Action, Cross-Functional, Customer Acquisition, Customer Relations, Customer Support/Service, Customer/Client Research, Demand Forecasting/Planning, Direct Sales, Distribution Channel, Government, Inventory Planning, Lead Generation, Leadership, Market Trend Analysis, Marketing, Marketing Communications, Marketing Plan, Marketing/Promotional Messaging, Medical Equipment, Medical Products, Operations Planning, Order/Customer Fulfillment, Organizational Skills, Performance Analysis, Physical Demands, Product Demonstration, Product Development, Product Documentation, Product Lifecycle, Product Lifecycle Management, Product Management, Product Marketing, Product Positioning, Product Programs, Product Strategy, Product Support, Product/Service Launch, Project/Program Management, Promotional Programs, Quality Management, Regulations, Request for Proposals (RFP), Resource Utilization, Revenue Forecasting, Sales, Sales & Operations Process (S&OP), Sales Operations, Sales Presentation, Sales Strategy, Sales Tools, Sales Training, Software Administration, Strategic Planning, Supply Chain Operations, Technical Support, Training/Teaching, Use Cases, Willing to Travel
At BioFire Defense, our workplace is as vibrant as our mission: casual vibes, intense execution, and a passion for IMPACT.
Description of Responsibilities
Position Summary
The Product Manager is a key marketing role within BioFire Defense responsible for the successful commercialization and lifecycle management of assigned products and portfolios. This role serves as the commercial owner following product definition and development, ensuring successful product launches, sales enablement, customer adoption, and ongoing commercial performance.
The position is accountable for executing the commercial strategy for assigned products by partnering with the commercial organization and other cross-functional teams. This role requires strong commercial execution skills, deep customer understanding, and the ability to translate product strategy into measurable business impact.
A candidate who can hold themselves accountable to the highest standards of performance, precision, & integrity will excel in this position.
Primary Duties
- Develop and execute commercialization strategies for assigned product lines throughout the product lifecycle.
- Lead cross-functional launch planning and execution for new products, product revisions, software updates, and end-of-life transitions.
- Support Marketing Manager to develop product positioning, value propositions, messaging, and customer-facing content aligned with overall product strategy.
- Partner with Marketing Management and Marketing Communications to ensure effective promotional campaigns, customer engagement, and lead generation activities.
- Develop and maintain sales enablement materials including presentations, competitive battlecards, objection handling guides, product literature, and demonstration tools.
- Train direct sales teams, distributors, and technical support personnel on product features, clinical value, competitive differentiation, and customer use cases.
- Monitor commercial performance including revenue, product utilization, customer adoption, market trends, and competitive activity, recommending corrective actions as needed.
- Gather and synthesize Voice of Customer (VOC), Voice of Sales (VOS), and competitive intelligence to identify commercial opportunities and provide actionable feedback to marketing leadership.
- Support monthly revenue forecasting, demand planning, and Sales & Operations Planning (S&OP) activities.
- Collaborate with Sales on strategic customer opportunities, product demonstrations, proposal support, and customer business reviews.
- Work closely with Regulatory Affairs and Quality to ensure marketing claims, product messaging, and customer communications remain compliant.
- Collaborate with Operations and Supply Chain to support launch readiness, inventory planning, and customer fulfillment.
- Assist in the development of strategic and tactical marketing plans for assigned products.
- Support government proposals, RFP responses, and customer presentations.
- Responsible for achieving commercialization objectives, launch milestones, and lifecycle performance goals within the scope of marketing.
- Comply with company quality management systems, policies, and procedures.
- Perform additional duties and responsibilities as required by business needs.
Qualifications
Training and Education
Bachelor's degree in marketing, Business, Life Sciences, Biomedical Engineering, or related field required. MBA preferred.
Experience & Skills
5+ years of relevant commercial experience supporting product launches, sales enablement, and product lifecycle management in the medical device or In Vitro Diagnostics industry.
- Ability to make an impact by focusing on outcomes and putting the customer at the heart of everything.
- Strong commercial execution and project management skills.
- Ability to translate technical products into compelling customer value propositions.
- Excellent presentation and customer-facing communication skills.
- Experience leading cross-functional commercialization efforts without direct authority.
- Strong analytical skills with the ability to interpret commercial performance data and market trends.
- Demonstrated ability to influence stakeholders throughout the organization.
- Experience developing sales enablement tools and delivering commercial training.
- Strong organizational skills with the ability to manage multiple product initiatives simultaneously.
- Customer-focused mindset with experience gathering and applying Voice of Customer insights.
- Experience working within a regulated medical device or IVD environment.
Working Conditions and Physical Requirements
Check below if applicable
Ability to remain in stationary position, often standing, for prolonged periods.
Ability to ascend/descend stairs, ladders, ramps, and the like.
Domestic travel required 20 % of time
International travel required 5 % of time
Benefits:
Medical
Dental
Vision
Bonus eligible
9/8/80 work schedule (every other Friday off)
401k - company match of 5% regardless of participation and up to a total of 9.5% company match if contributing
160 Hours of PTO (prorated from date of hire)
9 Paid Holidays
Paid Winter Break from the work week between December 24 thru December 31
Participation in Companys Wellness Program (discounted medical premiums)
Multiple Company Sponsored Events Each Year (catered breakfast/lunch, holiday parties, snacks)
Convenient location near I-15 and Trax Station
Free Parking
Our EEO Policy
BioFire Defense is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. BioFire Defense complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.