Product Manager - Retail Product Lines 3

Success Metrics: Successful and timely delivery of seasonal products aligned with revenue and margin goals; product briefs and storytelling that resonate with consumers and enable successful GTM execution; strength of internal partnerships and collaborative product creation process; positive consumer and marketplace reception of new and modern franchises; incremental revenue growth from owned models and franchises. Core Competencies for the role: Product Line Management & Seasonal Strategy, Product Briefing & Clear Communication, Consumer Insight Application & Trend Integration, Product Storytelling & Brand Alignment, Cross-Functional Collaboration & Influence, Operational Discipline & Detail Orientation.

Job Title: Lead Product Manager Retail Product Lines, Footwear Icons Franchise
Location: Beaverton, OR
Duration: 12 Months

ABOUT THE TEAM
This role sits on the Icons team, which oversees 70% of the company's footwear business. The Lead PLM plays a pivotal role in driving the modern and revolutionary model creation and seasonal execution for this franchise group. The ETW will work with ~12 people on the direct team, but this is a very cross-functional role, coordinating closely with design, color, graphics, merchandising, and development.

WHO ARE WE LOOKING FOR -
This role requires an innovator's mindset vision, confidence, risk-taking, open-mindedness, mental agility, and passion leading fearlessly with a propensity to drive teams towards new and unconventional solutions. As a key line owner, this role ensures consumer-right, brand-defining products are developed and delivered with excellence. The Lead PLM partners across functions to translate consumer insight and brand vision into actionable briefs, ensuring product lines meet both creative and commercial objectives. This role influences across the product engine, ensuring alignment, accuracy, and timely execution that fuels the success of the next major franchises.

WHAT WILL YOU WORK ON -
1.Seasonal Product Line Management
Own and manage seasonal product plans across assigned categories, franchises, or concepts within the Icons franchise group.
Ensure seasonal product ranges reflect consumer, brand, and commercial priorities.
2.Brief Creation & Product Strategy
Create and deliver product briefs grounded in consumer insight, trend relevance, and brand direction.
Guide the product creation process from briefing through hand-off in partnership with Design and Development.
3.Product Execution & Operational Excellence
Maintain accuracy and data integrity across seasonal line planning tools and systems.
Ensure timely execution and alignment of deliverables across the creation process.
4.Cross-Functional Alignment
Drive collaboration with global and geo merchandising, consumer insights, and GTM teams.
Act as a connector to ensure seasonal product stories are communicated clearly and land with impact across markets.
Success Metrics: Successful and timely delivery of seasonal products aligned with revenue and margin goals; product briefs and storytelling that resonate with consumers and enable successful GTM execution; strength of internal partnerships and collaborative product creation process; positive consumer and marketplace reception of new and modern franchises; incremental revenue growth from owned models and franchises.

WHO WILL YOU WORK WITH?
Key Partners: Design, Product Creation, Global & Geo Merchandising, Demand Planning. Core Competencies for the role: Product Line Management & Seasonal Strategy, Product Briefing & Clear Communication, Consumer Insight Application & Trend Integration, Product Storytelling & Brand Alignment, Cross-Functional Collaboration & Influence, Operational Discipline & Detail Orientation.

MUST-HAVE
5-7+ years' experience minimum in a product-adjacent role (more preferred)
Organizational skills
Knowledge of fashion/retail/footwear industry (cultural acumen)
Product creation experience/knowledge
Presentation skills (Keynote, PowerPoint)
Ability to work with little oversight
Self-starter
Proactive nature

NICE-TO-HAVE
Prior experience at this company (or a similar competitor)
Retail environment knowledge
Cross functional merchandising experience
Franchise management experience
Experience running focus groups/extracting insight and taking an idea from conception to fruition

EDUCATION / EXPERIENCE SUBSTITUTIONS
Degree preferred, not a hard requirement