The Private Label Product Manager will oversee the full lifecycle of multiple private label brands with end-to-end accountability for sales, margin, profitability, and category growth. This role requires a strategic, hands-on leader who can drive brand strategy, develop roadmaps, manage sourcing and manufacturing, and execute successful product launches while ensuring long-term brand success.
The ideal candidate is highly analytical, detail-oriented, and experienced in fast-paced environments, with the ability to collaborate across executive, operational, and commercial teams while managing complex projects and vendor relationships.
Core Responsibilities:
- Own a portfolio of private-label brands with accountability for performance, profitability, and category penetration
- Build and execute brand and product strategies to strengthen brand equity and long-term growth
- Oversee the full product lifecycle from ideation and sourcing through launch, performance tracking, and end-of-life
- Lead cross-functional collaboration with Executives, Marketing, Operations, Vendors, Category Managers, Inventory Planning, and Customer Service
- Develop brand strategy, product roadmaps, multi-year plans, and financial projections
- Conduct market, customer, and competitive research to guide product decisions and positioning
- Guide New Product Planning (NPP) and manage New Product Introductions (NPI) from concept through launch
- Define product and quality standards; manage overseas sourcing, manufacturing, QA/QC, and vendor relationships
- Drive pricing models, margin analysis, competitive benchmarking, and customer-facing messaging
- Support marketing, packaging, and promotional planning and ensure Customer Service readiness
- Manage supply chain alignment, purchase order issues, delivery timelines, and vendor performance
- Lead Quarterly Business Reviews (QBRs) and brand/roadmap reviews; identify risks and growth opportunities
- Deliver annual bottom-up project budgets and financial planning
- Mentor and develop Assistant Product Managers
- Manage Amazon Seller Central including listings optimization, A+ content, and marketplace performance
Experience & Background:
- Product management and product development experience in hard goods or consumer electronics
- Understanding of international sourcing and manufacturing processes
- Strong analytical, communication, and cross-functional leadership capabilities
- Proven project-management skills with attention to detail and problem-solving ability
- Experience in fast-paced, high-growth environments required
- Proficiency in Microsoft Office; familiarity with ERP or database systems
Location: NYC (Hybrid)
Type: Full time
Salary: $115,000–$125,000/year + bonus
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