Job Title: Product Manager
Work Location: Cincinnati, OH
Key Responsibilities
The Product Manager will lead the following work streams:
Dynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities.
Dynamic Guardrails
Load Management: Model customer ad tolerance by segment and page type and Implement demand-informed guardrails to balance competition and prevent over-saturation.
Enhanced Signals
Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time.
Advanced Targeting
Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance.
Risk Mitigation
Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation.
Required Skills
The ideal candidate will have:
Ad Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance.
Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes.
Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics.
Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams.
Technical Aptitude: Comfort with technical discussions and feasibility assessments.