Product Manager, Neuromonitoring

Alphatec Spine Inc

Carlsbad, CA

JOB DETAILS
SKILLS
Advertising, Budget Management, Budgeting, Cross-Functional, Customer Relations, Customer Support/Service, Customer/Client Research, Develop and Maintain Customers, Establish Priorities, Exceeded Sales Goal, Finance, Forecasting, Leadership, Market Analysis, Market Share, Market Trend Analysis, Marketing, Marketing Plan, Marketing Strategy, Marketing/Promotional Messaging, Marketing/Sales Collateral, Product Development, Product Management, Product Programs, Product Strategy, Product Support, Product/Service Launch, Promotional Programs, Publications, Requirements Management, Sales, Sales Support, Strategic Planning, Supply Chain, Trade Shows, Willing to Travel
LOCATION
Carlsbad, CA
POSTED
5 days ago

Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.

Essential Duties and Responsibilities

  • Responsible for a portion of portfolio from the inception through obsolescence for each product.
  • Assists in developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
  • Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training
  • Maintains relationships with surgeon customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meetings, and trade associations
  • Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line.
  • Provides leadership and support for the design, development and implementation of products and service lines on cross-functional teams.
  • Identifies priorities of present and future products by determining and evaluating current and future market trends
  • Maintains professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
  • Participates in marketing events such as seminars, trade shows, and convention events
  • Capable of managing and developing Product Managers capable of carrying out needed marketing strategies
  • Manager an allotted operating budget and oversees day-to-day management to meet or exceed budget goals
  • Able to travel between 15-40%
  • Other duties as assigned

About the Company

A

Alphatec Spine Inc