| Location | Madison, WI |
Product Manager
Location: Madison, WI (on-site)
Reports to: VP of Marketing
Job Description:
• Assist with execution and implementation of all marketing-related activities for the domestic team
• Support the VP of Marketing and International Product Manager with product launches and sales
• Assist sales team in preparing for trade shows, customer sales meetings, and training events
• Drive product execution process for all confirmed new product initiatives from approval to launch
• Work with registrations to ensure package labeling meets requirements and drive development and execution of packaging
• Work with purchasing to ensure efficient, cost-effective packaging development and transition plans for existing/new products
• Work with the Marketing team and the Sales team to develop collateral materials including working with graphic artists, sales managers, and outside customers to ensure successful completion
• Manage all collateral development for new product introductions as well as updates and enhancements to existing materials
• Monitor inventory levels and determine economic order quantities of new materials, as necessary
• Attend all divisional sales meetings, regional trade shows, and training events as needed to gather intelligence necessary for effective product and sales support
• In concert with the team, develop and implement promotional marketing programs that support sales objectives
• Coordinate and vet advertising campaigns that support new product introductions, product initiatives, and other objectives
• Work with the Vice President of Marketing and Sales managers to develop and execute promotional materials for customer-specific initiatives
• Work cross-functionally to identify products that no longer meet companies’ required performance criteria
• Evaluate product performance and manage product life cycle to drive continued sales growth through merchandising, promotional, or packaging solutions
• Work with Marketing team to manage websites and execute digital communications (e-blasts, online promotional content)
• Work with SVP and VP of Marketing to support and manage all divisional trademarks