Product Manager, Lead Ads Solutions (San Jose)

TikTok is seeking a Senior Product Manager to build industry-specific Agentic Lead solutions within TikTok Ads Manager. This role owns the end-to-end lead-generation experience - from lead collection and qualification to conversion - and focuses on designing tailored solutions for priority verticals (e.g. auto, education, finserv, local & professional services). You will identify new opportunities for industry solutions, and increasingly bring AI and agent-based capabilities into the lead-generation journey to drive lead quality, cost efficiency, and advertiser growth on the platform.

Responsibilities:

• Own the strategy, roadmap, and delivery of Agentic Lead industry solutions across priority verticals, tailoring the lead collection qualification conversion flow to each vertical s funnel and requirements.
• Bring AI and agent-based capabilities into the lead-generation experience to improve lead quality and advertiser efficiency. Stay ahead of ad-tech trends and emerging AI technologies.
• Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans. Design and iterate the client experience.
• Leverage customer feedback, user research, competitor research, and data analytics to identify growth opportunities and continuously improve the lead-generation experience.
• Collaborate with cross-functional teams (vertical, ads core, delivery, design, creatives) to define product strategy and set objectives aligned with vertical advertisers needs. Minimum Qualifications:
• Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients and to communicate with stakeholders based in Mainland China
• Bachelor s degree or above. 3+ years of PM experience is highly preferred.
• Ability to continuously optimize ad delivery strategies and product capabilities, enhance user experiences, and rapidly iterate and experiment to deliver optimal solutions.
• Strong logical thinking, business acumen, and analytical skills, with the ability to use data to guide product decisions.
• Highly sensitive to customer experience, with a proven track record of driving product growth from 1 to 10, and fundamental operational thinking.
• Big-picture mindset and independent thinking; able to adjust strategy in complex, fast-changing environments and keep projects moving; resilient and positive.