Product Manager - Fan Engagement, Marketing

We are seeking an experienced Product Manager Fan Engagement Marketing to drive CRM marketing strategy, campaign execution, and lifecycle marketing initiatives that enhance fan acquisition, engagement, and retention. This role will own the end-to-end CRM marketing lifecycle-from campaign planning and audience segmentation through deployment, performance measurement, testing, and optimization-leveraging data, personalization, and marketing automation to deliver measurable business results.

• Develop and execute large-scale CRM marketing campaigns across Email, SMS, Push Notifications, and other outbound marketing channels.
• Manage campaign delivery from planning through audience segmentation, campaign build, QA, personalization validation, deployment, and post-launch analysis.
• Design and execute A/B and multivariate testing strategies to improve engagement, conversion rates, and customer lifetime value.
• Optimize lifecycle marketing campaigns, including onboarding, retention, and reactivation, using analytics, automation, predictive modeling, and personalization.
• Analyze campaign performance, identify optimization opportunities, and provide actionable insights to improve future marketing initiatives.
• Partner with Marketing, Data & Analytics, MarTech, Product Marketing, Digital Media, and external vendors to deliver high-impact fan engagement campaigns.

• Bachelor's degree with 5+ years of experience in CRM Marketing, Product Marketing, or Marketing Automation.
• Hands-on experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
• Experience with Email Service Providers (Epsilon PCM preferred), personalization platforms (Movable Ink preferred), and SMS platforms (Attentive preferred).
• Strong experience in CRM campaign management, audience segmentation, customer journey orchestration, and lifecycle marketing.
• Working knowledge of HTML for editing and troubleshooting email templates.
• Strong understanding of marketing KPIs, A/B testing, multivariate testing, reporting, and campaign analytics.
• Proficiency with Adobe Photoshop.
• Excellent communication, stakeholder management, project management, and organizational skills.
• Ability to manage multiple marketing initiatives in a fast-paced, cross-functional environment.

• Experience leveraging machine learning, predictive modeling, and personalized marketing strategies.
• Experience driving fan engagement, customer acquisition, retention, or loyalty marketing initiatives.
• Passion for digital marketing, innovation, and data-driven decision making.
• Experience within sports, entertainment, media, or consumer-focused organizations is a plus.