Analysis Skills, Backlog Prioritization, Business Administration, Business Analysis, Business Case, Cerner, Consulting, Continuous Improvement, Conversation Engine, Cost Control, Cross-Functional, Customer Experience, Data Analysis, Data Quality, Data Sets, Delivery Management, Disease Prevention and Control, Documentation, Electronic Medical Records, Epic Systems, Finance, Health Economics, Health Information Technology, Healthcare, Healthcare Quality, Industry/Trade Analysis, Information/Data Security (InfoSec), Leadership, Management Consulting, Marketing, Marketing Strategy, Medical Products, Mentoring, Performance Metrics, Presentation/Verbal Skills, Privacy Regulations, Product Design, Product Development, Product Management, Product Reviews, Product Strategy, Product/Service Launch, Public Health, Research Skills, Risk, Team Lead/Manager, Use Cases, Writing Skills
LOCATION
Rancho Cordova, CA
POSTED
3 days ago
Your Role
The Product Manager, Consultant will be part of the Digital Member Engagement and Experience team, reporting to the Senior Manager, Product Management. In this role, you will use your Product Management expertise to connect clinical and product strategies, creating value-driven roadmaps, while ensuring alignment with business goals and customer needs. You will be responsible for managing product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery.
Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions and digital engagement initiatives that personalize member experience.
The ideal candidate is a strategic thinker with proven experience developing and launching product strategies, particularly within digital health platforms. Collaboration with clinicians, marketing, and healthcare leaders is vital, along with effectively linking clinical strategy to member engagement goals.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor's degree in business, finance, economics, public health, information technology, or equivalent experience
A graduate degree (e.g. MBA) is highly desirable
Requires at least 6 years of prior relevant experience in Product Management, Management Consulting or related business area
Requires ability to lead and manage cross-functional teams without authority
Requires ability to perform as a product area subject matter expert (SME) to educate others about the product
Experience related to product management including proven ability to lead research initiatives, define strategic roadmaps, craft detailed epics, analyze complex data sets, and manage backlog priorities effectively
Experience in digital product management for clinical platforms
Experience working on digital health platforms (Electronic Medical Records like Epic/Cerner, disease management platforms, care management platforms, etc.) is a plus
Outstanding public speaking and presentation skills, including written communications
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
Your Work
In this role, you will:
Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
Develop and refine use cases, user stories, and member journey concepts to guide the design and implementation of cross-channel care journeys, including working with marketing and content strategy teams to develop digital messaging, email, in-app content and chatbot interactions
Analyze KPIs at a product level to establish experience success, failures, and next steps through iteration
Provide experience with segmentation models, next best action frameworks, and tailoring messages by risk level or program eligibility
Manage product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery
Create and present business cases for investments in personalization solutions that align to our team's goals and advance cost of health care initiatives
Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team
Your Work
In this role, you will:
Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
Develop and refine use cases, user stories, and member journey concepts to guide the design and implementation of cross-channel care journeys, including working with marketing and content strategy teams to develop digital messaging, email, in-app content and chatbot interactions
Analyze KPIs at a product level to establish experience success, failures, and next steps through iteration
Provide experience with segmentation models, next best action frameworks, and tailoring messages by risk level or program eligibility
Manage product development deliverables, such as detailed requirement documentation, data analytics, member journeys, line of business analytics, design reviews, product reviews, implementation, and delivery
Create and present business cases for investments in personalization solutions that align to our team's goals and advance cost of health care initiatives
Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team
About the Company
B
Blue Cross and Blue Shield Association
At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.