Product Manager - Brand Marketing

Product Manager - Brand Marketing

Location: Alameda, CA

Onsite Flexibility: Onsite

Contract Details

• Position Type: Contract
• Contract Duration: 1 month
• Pay Rate: $69.27 / Hour (USD)
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Job Summary

This role works directly with a cross-functional team within the organization to develop marketing programs and tools that will help champion and drive internal adoption of our brand foundations to provide a cohesive customer experience across all the different touchpoints. This person needs to have previous experience defining execution plans that connect with a larger strategic context. The role requires the ability to translate brand foundations like Purpose, Personality, Principles, and Value Proposition into tactical executions for internal and external customers, and experience partnering with different cross-functional teams across the organization.

Key Responsibilities

• Supports the development of resources that guide internal teams on how to effectively bring to life the brand experience.
• Guides and drives adoption of the brand visual identity and voice across all the different cross-functional and international marketing teams.
• Work cross-functionally to align key stakeholders, including legal, regulatory, compliance, and commercial teams.
• Help teams adhere to brand guidelines in their team processes.
• Serve as a consultant for cross-functional teams to help adhere to brand foundations in different initiatives.
• Partner with the internal communications and events team to ensure alignment on brand representation.
• Partners with Corporate Marketing to ensure alignment with the client corporate brand.
• Partner with Trademark on renewals and new registrations.
• Work on brand marketing, governance, and strategy.
• Guide stakeholders.
• Support brand marketing and creative initiatives.

Required Skills

• Solid understanding of brand.
• Ability to work independently and autonomously.
• Strong communication skills.
• Ability to work with cross-functional teams, both nationally and internationally.
• Hands-on experience in management and marketing.

Preferred Skills

• 4 years' experience in brand marketing.
• Proven ability to build relationships and navigate complex, external organizations to identify internal champions and influence decision-makers.
• Strong negotiation skills, with an emphasis on driving partner value.
• Strong collaborator who can build relationships across the organization.
• Ability to context switch and ramp up quickly on new topics.
• Clear communication, structured thinking, organization, and project management skills.
• Experience working for customer experience, brand-building-centric companies.

Education Requirements

• Bachelor's Degree with at least 4 years' experience in marketing or brand strategy, OR an MBA with 3 years of related experience.

Required Experience

• At least 4 years' experience in marketing or brand strategy (with a Bachelor's Degree), or 3 years of related experience (with an MBA).
• Previous experience defining execution plans that connect with a larger strategic context.
• Experience partnering with different cross-functional teams across the organization.

Benefits

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

Important Notes

• Interview Process: One virtual round.
• Ideal candidate is a brand generalist with a strong focus on marketing, rather than expertise in only one area. The role is a blend of brand and creative; the client is looking for a functional candidate.
• Red Flags: Candidates who have only worked as an Art Director or Creative Director within brand management; candidates with an extensive technical background, such as design or campaign automation.

About the Client

This client is a leading healthcare innovator with a portfolio spanning medical devices, diagnostics, nutritional products, and established pharmaceuticals, operating in more than 160 countries worldwide. With a history exceeding 140 years, the organization employs biomedical engineers, clinical scientists, regulatory affairs specialists, and commercial operations professionals across four major business segments, and its recognized brands reach millions of patients every day. A certified Great Place to Work with 80 percent of employees reporting a positive workplace experience well above the national average this organization offers cross-functional teams, international exposure, and a mission grounded in improving global health outcomes.

About GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-16680

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