Product Line Manager – Performance (Snow/Bike/Surf) | Dakine Equipment

As a Product Line Manager I – Performance for the Dakine Equipment brand at JR286, you will be the consumer product expert for all Performance (Snow/Bike/Surf) categories. You will translate consumer insights and market opportunities into a range plan supporting seasonal revenue, margin and inventory goals, while keeping product, competitor, and market information current so the Product team can effectively manage the collection day to day. This role sits in a brand-driven, consumer-focused market dominated by large multinational sporting goods and specialty retailers, requiring a strong grasp of consumer needs aligned with Performance category business plans to serve the athlete.

What You’ll Do:

• Serve as the global expert in Performance (Snow/Bike/Surf): Understanding of the North America and International markets, including consumer, competition, and retail landscape.
• Drive the product strategy: 1-3 year strategy plans include global market analysis, identifying key business drivers by region, historical analysis, retail opportunities and challenges, new business opportunities, technologies and competitive landscape.
• Forecasting for new and current product assortment: 24 month forecasting at the category, style and SKU level by region and key customer base. Drive the cross-functional coordination with Finance, Sales, and Operations/Planning teams.
• Create seasonal product briefs that defines new product positioning, pricing, product and packaging attributes, consumer information, competitor analysis, regional relevance, brand relevance and meet and/or exceed the margin goals.
• Generate advanced development and design briefs that will lead to new innovation projects.
• Analyze and develop market segmentation, with the objective of offering unique and relevant products, to meet the needs and requirements of each segment and that achieve company revenue and margin goals.
• Work within the product calendar timelines for on-time completion of all major dates and gates.
• Provide ongoing communication to, and work closely with, cross-functional team including Design, Development, Operations, Finance and Sales.
• Conduct ongoing consumer, athlete and trade research, to identify product technology trends and gain knowledge of the target consumer and other related needs.
• Actively participate in planning and delivering presentations for key customers, branded licensor teams, senior management, sales meetings, and tradeshows.
• Drive product awareness and optimize sell-through by developing marketing and packaging briefs, catalogs, showroom merchandising standards, and in-store displays.
• Develop training tools for sales team that focus on the product’s strengths, including tech sheets, videos, etc.
• Provide regular, accurate and rigorous reporting on existing business to drive incremental sales and business.
• Other duties as assigned.

What To Bring:

• 4-6 years of classical consumer, product brand marketing experience, and sporting goods channel preferred (Snow/Bike/Surf a plus), combined with a proven track record of delivering results, in a fast paced, high performance, and entrepreneurial environment.
• Bachelor’s degree in marketing or related field.
• Strong leadership skills and ability to lead cross-functional teams.
• Excellent written, verbal, interpersonal, customer relation, and presentation skills.
• Analytical skills.
• Strong understanding of product lifecycle management.
• Knowledge of the global landscape.
• Ability to thrive in fast-paced, results driven organization.
• Strong organizational skills; managing many diverse projects with various deadlines and priorities.
• Exhibit a sense of urgency and independent initiative toward accomplishing objectives.
• Ability to work with and provide insight to management team.
• Flex PLM system experience a plus.

Additionally:

• Ability to travel up to 20%.
• Detail oriented, self-driven and highly motivated.
• Strong interpersonal skills with the ability to use tact and diplomacy communicating with all levels.
• Excels in effective time management and able to work effectively in a team environment.
• This position is onsite, based out of the JR286 global HQ in Torrance, CA.

What We Offer:

• Competitive salary (we leverage market data) + benefits (medical, dental, vision, 401k match, life insurance, pet insurance)
• Company gym with access to personal trainer (at HQ in Torrance, CA)
• On-site Kitchen (at HQ in Torrance, CA)
• Paid Parental Leave
• Summer hours (Memorial Day through Labor Day)
• Responsible Time Off (aka Unlimited)
• 13 company holidays
• Professional development workshops
• Employee product discounts on selected brands