Product line manager

KEY RESPONSIBILITIES OF JOB

The Construction Product Line Managers primary responsibilities include the following:

- Evaluate current product development pipeline and further refine the CCE road map.

- Lead business case development by establishing end user needs and market acceptance.

- Establish requirements documents for new products (specifications, components, features, etc.).

- Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products.

- Support technical teams in development of owners manuals and other end user collateral.

- Gather voice of customer and act as the voice of customer during product development.

- Develop the market research strategy.

- Develop strategies for increasing market share and maximizing sales.

- Assist the Sales Department with identifying market opportunities and program strategy development.

- Participate in corporate trade shows to promote company products and increase brand awareness.

- Develop and deliver product presentations at trade shows and corporate events.

- Support marketing and product launch activities as needed.

- Create internal and external training materials as needed.

- Provide product competitive analysis on all aspects of the business (strategy, pricing, programming, etc.).

- Monitor product line(s) business performance.

- Develop and maintain the product pricing and option configurations strategy.

- Prepare monthly, quarterly, and annual reports as needed.

- Other duties as assigned in support of overall company objectives.

EDUCATIONAL AND PHYSICAL REQUIREMENTS

- Bachelors Degree plus 3-5 years of related business experience in the construction equipment industry.

- 1-3 years of experience in product development, engineering, or product marketing.

- Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint.

- Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas.

- Approximately 20-30% travel required.

- Ability to build relationships and skillful in collaborating between interdepartmental personnel.

- Strong interpersonal, written, and verbal communication.

- Proficient with collection, analysis, and presentation of results in a concise, actionable format.

- Ability to manage business processes and troubleshoot issues that may arise.