Job Title: Product Discovery & Offers Lead
Location:Philadelphia ,New York, USA
Experience Level:8+ years.
Who Can Apply- US Citizen, Green Card Holder, Valid US Work permit
Company Overview: Incubit LLC is a well-established and innovative technology company based in Ohio, USA. We are seeking a talented Product Discovery & Offers Lead with expertise in Senior Technical Business Analyst/PM with SEO/GEO capabilities to join the project of one of the leading Bank based at New York, USA. Website: www.incubit.com
Key Responsibilities
- Lead the product discovery strategy for cards, payments, rewards, loyalty programs, and partner offers.
- Define the vision, roadmap, and backlog for discovery capabilities across digital channels.
- Prioritize discovery features based on business value, customer impact, compliance requirements, and operational feasibility.
- Drive stakeholder alignment and secure approvals from GCO and cross-functional teams.
Data Source Discovery & Governance
- Identify, assess, and document authoritative data sources for:
- Credit and debit card products
- Payment products and services
- Rewards and loyalty programs
- Promotional and partner offers
- Product terms, conditions, and exceptions
- Establish data lineage, ownership, quality standards, and governance practices.
Agent Visibility, SEO & GEO Optimization
- Enhance content discoverability for AI agents, search platforms, and knowledge systems.
- Define SEO and GEO (Generative Engine Optimization) strategies to improve content indexing, ranking, and retrieval.
- Ensure product and offer information is structured for optimal agent consumption and answer generation.
- Collaborate with content, engineering, and architecture teams to implement discoverability best practices.
Discovery Experience Design
- Define discovery workflows, search experiences, and retrieval requirements.
- Create complex business queries, search scenarios, and expected answer frameworks.
- Design retrieval and ranking criteria for product, rewards, and offer search experiences.
- Specify discovery tools, metadata requirements, taxonomy, tagging, and content classification approaches.
Validation & Quality Assurance
- Validate generated answers against approved product terms, policies, and exceptions.
- Define acceptance criteria and test scenarios for discovery solutions.
- Measure answer accuracy, completeness, relevance, and compliance.
- Establish KPIs and success metrics for discovery effectiveness.
Agile Product Delivery
- Own and manage the discovery backlog.
- Write user stories, requirements, and acceptance criteria.
- Partner with engineering, architecture, data, and business teams throughout delivery.
- Drive sprint planning, prioritization, and release readiness activities.
Required Skills & Experience
Product & Business Analysis
- 8+ years of experience as a Product Manager, Technical Business Analyst, or Discovery Lead.
- Strong experience defining product requirements, roadmaps, and acceptance criteria.
- Expertise in Agile/Scrum delivery methodologies.
Search, Discovery & AI
- Experience with enterprise search, knowledge retrieval, semantic search, and discovery platforms.
- Understanding of AI/LLM-powered search, RAG, agentic workflows, and content retrieval systems.
- Experience defining search relevance, ranking, and answer quality metrics.
SEO / GEO
- Deep knowledge of SEO principles, content discoverability, metadata frameworks, and structured content.
- Experience with Generative Engine Optimization (GEO) and AI-ready content strategies.
Data & Analytics
- Strong SQL and data analysis capabilities.
- Experience documenting data sources, lineage, governance, and quality controls.
- Ability to analyze discovery performance using quantitative metrics.
Preferred Qualifications
- Experience in Banking, Payments, Cards, Rewards, Loyalty, or Financial Services domains.
- Familiarity with AI-powered discovery platforms such as Azure AI Search, ElasticSearch, OpenSearch, or similar technologies.
- Experience with knowledge management, content taxonomy, and metadata design.
- Exposure to GenAI, Copilot, conversational AI, and agent ecosystems.
Deliverables
- Discovery strategy and roadmap
- Discovery backlog with prioritized features
- Data source inventory and documentation
- Search/query framework and expected answer catalog
- SEO/GEO optimization recommendations
- Discovery KPIs and measurement framework
- Acceptance criteria and validation model
- GCO-approved discovery capability plan
Contract Details:
- Type: Contract
- Duration: 6 Month (Extendable)
- Working Model: WFO
- Hourly Rate: Competitive, based on experience.
How to Apply: If you are interested in exploring this opportunity further, please submit your resume at
recruiting@incubit.com
along with the below mentioned details. We would be delighted to discuss the position in more detail, answer any questions you may have, and provide additional information about the application process. Please include "Product Discovery & Offers Lead- [Your Name]" in the subject line.
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We look forward to hearing from you!