Opportunity
Own the strategy and execution for Twin's next-generation member acquisition experience. Your mission is to build and scale a modern, AI-driven acquisition engine that consistently identifies the people who can benefit most from Twin and gets them to register and activate.
You will:
• Determine who the right members are, based on data and signal • Design and run campaigns to discover the most effective ways to reach and convert them • Materially move the needle on registration and CAC
This is a hands-on, builder role. You'll experiment aggressively, adopt the best emerging AI tools, and turn what works into repeatable, scalable systems across the business.
Responsibilities
Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation.
Build the member acquisition "machine":
• Segmentation and targeting logic • Channel and messaging strategy • A living experiment backlog • Measurement frameworks and weekly operating cadence • Stand up AI-driven growth workflows to scale: Personalization and targeting, Creative generation and iteration, Campaign orchestration and ops efficiency
Run bold experiments across the acquisition funnel, including:
• Partner / employer launch playbooks • Member outreach (email, SMS, direct mail where applicable) • Landing pages, referral loops, and conversion paths • Signup flow optimization and friction removal through product changes
Instrument, analyze, and explain performance:
• Build and maintain dashboards • Evaluate experiments with strong measurement hygiene • Clearly call winners and losers and double down or kill fast
Other duties as assigned
Qualifications
This role is for a PM-minded growth builder-someone who ships, measures, and iterates. You bring:
• An AI-first approach: Hands-on experience using AI tools to accelerate research, targeting, personalization, creative iteration, and operational workflows • A proven track record improving top-of-funnel outcomes (e.g., registrations, conversion rate, CAC) through experimentation • A builder mindset: You can create lightweight systems, landing pages, flows, templates, automations, and instrumentation yourself • Strong analytics and experimentation chops • Strong product expertise: 8+ years of product management experience • Experience designing and launching and supporting the growth of products • Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments • Demonstrated ability to lead agile teams and manage the product development lifecycle end to end • Strategic thinker with excellent execution skills capable of balancing long-term vision with short-term priorities
Compensation and Benefits
The compensation range for this position is $195,000 - $225,000 annually.
Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners, and investors.
We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust.
We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin.
A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan