Principal, Media Relations

Job Title: Principal, Media Relations
Location: Los Angeles, CA
Duration: 04 months

Job Description:

• Location and/or time zone and expected work schedule: Los Angeles, CA (hours as needed)
• Any expected travel: Yes
• Reason for opening: FTE leave
• Expected contract length: asap-2/5/27
• Team details & who they will work with: HM is Mgr, counterpart does similar role (LA media team), N America media relations team, Portland Comms team

Desired candidate profile:

• Minimum required years of experience: Min 5 years (5-7 preferred) years of experience in communications or public relations
• Education requirements: Bachelor's degree in Communications, Marketing, Public Relations, or a related field, or any combination of relevant education, experience, and training.

Top must-have skills include the following:

• Based in Los Angeles, CA with strong knowledge of the city's sports, cultural, media, and creator landscape. (no Long Beach, OC)
• Strong project management and organizational skills with a proven ability to manage multiple priorities and logistics simultaneously.
• Experience supporting media relations, event execution, product launches, and creator engagement programs.
• Demonstrated ability to build and maintain strong relationships with media, creators, agencies, and cross-functional partners.
• Passion for sport and enthusiasm for the brand, products, and athlete storytelling.

Nice to have skills:

• Experience partnering with agencies and navigating the Los Angeles media landscape.
• Comfortable working in a fast-paced environment and able to adapt quickly to changing priorities.
• Detail-oriented with a commitment to delivering flawless execution.

Software/technical requirements:

• Keynote, Excel
• Previous client/industry experience preference: Yes!
• What 2-3 traits does the successful person in the role have?
• Self motivated, enthusiastic, sol n oriented, personable

Additional Information

• Interviewers: initial Zoom IV with HM, 2nd in person with HM, then possibly final virtual IV with HM s Mgr
• # of Rounds: 2-3
• Duration of Interview: 1st IV 20 mins, 2nd IV 30 mins, 3rd IV 20 mins

Who We're Looking For

This role is part of the North America Media Relations team based in LA and is responsible for executing communications plans and engaging an ecosystem of media and earned creators in Los Angeles and nationally. Supporting Training, Running, and Sportswear priorities, among others, this individual will help bring stories and experiences to life through seamless program execution, event management, media engagement, and product seeding. The ideal candidate is deeply connected to Los Angeles culture, understands the local media and creator landscape, and has a genuine passion for sport, storytelling, and the brand. They are exceptionally organized, detail-oriented, and thrive in a fast-paced environment where priorities can shift quickly. Successful candidates bring a positive, team-first mindset, strong relationship-building skills, and the ability to manage multiple projects simultaneously while navigating ambiguity across

a global matrix organization. Previous experience in communications, public relations, or related fields is required.

What You Will Work On:

• Our work encompasses written, oral, visual, and digital communications. In this role, you will support the execution of communications programs across Training, Running, and Sportswear.
• Responsibilities include managing end-to-end logistics for media experiences, coordinating product seeding efforts, organizing seasonal product previews, supporting media events, and helping execute workouts, runs, and athlete- or community-led experiences.
• A love of media hosting and relationship management is a must.
• We are looking for someone who can bring precision, organization, and operational excellence to every detail while helping create memorable experiences for media and creators.

What You Bring

• Based in Los Angeles, CA with strong knowledge of the city's sports, cultural, media, and creator landscape.
• Min 7 years of experience in communications, public relations, events, marketing, or related functions.
• Bachelor's degree in Communications, Marketing, Public Relations, or a related field, or any combination of relevant education, experience, and training.
• Strong project management and organizational skills with a proven ability to manage multiple priorities and logistics simultaneously.
• Experience supporting media relations, event execution, product launches, and creator engagement programs.
• Demonstrated ability to build and maintain strong relationships with media, creators, agencies, and cross-functional partners.
• Passion for sport and enthusiasm for the brand, products, and athlete storytelling.
• Experience partnering with agencies and navigating the Los Angeles media landscape.
• Comfortable working in a fast-paced environment and able to adapt quickly to changing priorities.
• Detail-oriented with a commitment to delivering flawless execution.