Principal Analyst Customer Journey Analytics

With a highly engaged leadership team and a reputation for delivering hard-to-fill, niche talent , we help organizations build agile, high-performing teams that drive innovation and business success. Trident Consulting is a premier IT staffing firm providing high-impact workforce solutions to Fortune 500 and mid-market clients.

Trident Consulting is seeking a "Principal Analyst – Customer Journey Analytics " for one of our clients in "Remote" A global leader in business and technology services.

Role: Principal Analyst – Customer Journey Analytics
Locations: Remote
Type:Contract
Rate:$80/Hr

Requirement:

• 5–9 years of experience in Digital Analytics, Marketing Analytics, or a related field, preferably in B2B SaaS or Enterprise Technology.
• Strong hands-on experience with Adobe Customer Journey Analytics (CJA), including:

• Data View architecture
• Cross-channel journey stitching
• B2B journey analysis
• Attribution and journey measurement
• Dashboard/report development

• Strong knowledge of Adobe Analytics, including:

• Analysis Workspace
• Calculated metrics
• Segments
• Fallout and Flow analysis

• Ability to translate complex data into actionable business insights and executive-level recommendations.
• Strong experience partnering with business and marketing stakeholders as a trusted analytics advisor.
• Knowledge of multi-touch attribution, funnel analysis, and cross-channel measurement.
• Experience with A/B testing, experimentation, statistical significance, and measurement planning.
• Familiarity with tagging governance, UTM taxonomy, data layers, and data quality.
• Strong understanding of GenAI tools such as ChatGPT, Claude, Gemini, and Copilot, with experience using AI to improve analytics workflows.
• Excellent communication, stakeholder management, and storytelling skills.
• Ability to independently manage projects, prioritize competing requirements, and work effectively in a remote-first environment.
• Experience with SQL, Python, or Jupyter is a plus.
• Exposure to Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Amplitude, FullStory, ContentSquare, or Quantum Metric is a plus.
• Experience in Cybersecurity, Enterprise SaaS, or complex B2B environments is highly desirable.
• Bachelor's degree in Marketing, Mathematics, Statistics, Business, or a related field, or equivalent practical experience.

Trident Consulting is a premier IT staffing firm providing high-impact workforce solutions to Fortune 500 and mid-market clients. Since 2005, we've specialized in sourcing elite technology and engineering talent for contract, direct hire, and managed services roles. Our expertise spans cloud, AI/ML, cybersecurity, and data analytics, supported by a 3M+ candidate database and a 78% fill ratio. With a highly engaged leadership team and a reputation for delivering hard-to-fill, niche talent, we help organizations build agile, high-performing teams that drive innovation and business success. Learn more: tridentconsultinginc.com .

Some of our recent awards include:

• Trailblazer Women Award 2025 by Consulate General of India in San Francisco.
• Ranked as the #1 Women Owned Business Enterprise in the large category by ITServe.
• Received the TechServe Excellence award.
• Consistently ranked in the Inc. 5000 list of fastest-growing private companies in America.
• Recognized in the SF Business Times as one of the Largest Bay Area BIPOC/Minority-Owned Businesses in 2022.