| Location | Lafayette, CO |
| Job Type | Contractor |
| Salary | $43–$48 Per Hour |
Job Title: Prin Web Specialist
Client: Medical Device Manufacturing Company
Location: Lafayette, CO 80026
Duration: 8 Months – Possible Extension
Shift: 1st Shift
Description:
Job Overview
Seeking an experienced Web Content Specialist with strong healthcare/medical technology content experience in a regulated environment. The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and AEO strategies.
Key Responsibilities
· Develop, refresh, and optimize long-form website content for clinical, product, solution, care-area, and educational topics.
· Write clear, credible, evidence-based healthcare and medical content for professional audiences.
· Translate clinical, product, competitive, customer, and business information into customer-focused web content.
· Apply SEO, GEO, and AEO best practices, including: Keyword & search-intent alignment, Title tags & meta descriptions, Headings & internal linking, FAQs and structured answers, Semantic search & entity signals
· Manage content through medical, legal, regulatory, claims, brand, and privacy reviews.
· Partner with SEO, UX, analytics, technology, agency, and web teams.
· Support CMS/AEM implementation, metadata updates, structured content, and site maintenance.
· Analyze content KPIs, search insights, user behavior, and testing results to identify optimization opportunities.
· Ensure content follows global brand, governance, regulatory, and quality standards.
· Support website transformation, content migration, and restructuring initiatives.
Required Qualifications
· Bachelor's degree with relevant experience, or equivalent advanced education/experience as specified.
· Strong experience writing healthcare, clinical, medical technology, or life sciences content.
· Experience working in a regulated environment.
· Advanced long-form and evidence-based content writing skills.
· Strong knowledge of SEO content strategy and on-page optimization.
· Working knowledge of GEO and AEO, AI discovery, FAQs, E-E-A-T, and answer-ready content.
· Experience with medical/legal/regulatory/claims/privacy review processes.
· Ability to analyze content performance and search data.
· Excellent communication, collaboration, and stakeholder management skills.
· Ability to influence cross-functional teams without direct authority.
Preferred Qualifications
· Experience with website transformation, content migration, or content restructuring.
· Experience creating content for AI-driven discovery, including FAQs, comparison content, glossaries, and structured answers.
· Understanding of healthcare buyer journeys and healthcare decision-makers.
· Experience working with clinical, regulatory, legal, marketing, UX, analytics, SEO, and web production teams.
· Experience with global website governance and regional/language considerations.
· Experience with AEM/CMS platforms.
Medical Device Manufacturing Company