About usWavytalk is a fast‑growing hair tools brand built on creativity, community, and self‑expression. As the #1 hair tools brand on TikTok, we've built our business through a digital‑first, content‑driven approach creating products and moments that resonate with a new generation of consumers.We design intuitive, high‑performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community‑led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community's self‑expression across their full routine.Role DescriptionWe're looking for a highly strategic and execution‑driven PR & Partnerships Manager to lead how Wavytalk shows up in culture, media, and partnerships.This role will own PR strategy, paid media alignment, and brand partnerships—ensuring Wavytalk continues to build awareness, credibility, and cultural impact at scale.PR Strategy & Agency ManagementAct as the primary liaison with our PR agency, ensuring clear direction, strong execution, and measurable resultsLead PR strategy for product launches, campaigns, and cultural momentsDrive faster, more efficient media pickup through proactive pitching and strong storytellingOwn direct media relationships and execute placements for beauty tools, while partnering with agency support for hair tools PRPaid Media LeadershipOwn strategy and budget for paid media placements (magazines, online publishers, advertorials)Identify and execute high‑impact opportunities with key media partnersAlign paid placements with PR efforts to maximize coverage and visibilityTrack performance and optimize spend based on resultsProduct PR & Launch ExecutionLead PR efforts for new product launches, ensuring strong media coverage and visibilityDevelop compelling product narratives and messaging that resonate with editors and consumersIdentify opportunities to accelerate media coverage and reduce time to tractionBrand Partnerships & CollaborationsBuild and execute partnerships with like‑minded brands across beauty, fashion, and lifestyleLead collaborations across:Social contentEvents & activationsCo‑branded productsIdentify and secure culturally relevant opportunities that elevate brand visibilityExpert & Credibility PartnershipsBuild relationships with key hair stylists, dermatologists, and industry expertsDrive product endorsement, credibility, and education through trusted voicesIntegrate experts into content, PR, and campaignsQualifications and RequirementsExperience & Industry Connections5–8+ years experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)Strong experience managing PR agencies and driving earned media resultsProven track record in paid media strategy and performance marketingDeep understanding of influencer, creator, and cultural marketingStrong network across media, brands, and industry expertsHighly strategic but also hands‑on and execution‑focusedPassion for beauty, hair, and cultureSalary: Base Salary: $90,000 - $95,000 annually*Eligible for annual performance‑based bonus*We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Freshine Products, Inc. total rewards package for employees.#J-18808-Ljbffr