PPC Team Lead

PPC Team Lead - SearchLab Digital

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SearchLab Digital | Jobs | PPC Team Lead

PPC Team Lead

Full Time

Location: Remote (North America)

Job Type: Full-time

Salary: $77,000 - $92,000 USD

About SearchLab

At SearchLab, we believe great marketing starts with putting clients first. Everything we do is rooted in helping businesses grow, solving real problems, and creating long-term partnerships built on trust, transparency, and results. Over the last decade, we've built a reputation for delivering high-quality SEO, PPC, Local Search, and Analytics solutions for multi-location brands, dealerships, law firms, healthcare organizations, and businesses across North America. As we continue to grow, we're evolving how we serve clients. We're transitioning from a traditional generalist model to a specialist model where channel experts focus on execution and strategy, while Customer Success focuses on what matters most: helping clients achieve their business goals. That's where you come in.

About the Role

This is a strategy and leadership role, not a client-relationship-owning role. In SearchLab's specialist model, Customer Success owns the client relationship, the PPC Team Lead owns delivery strategy and team quality, and PPC Consultants own execution.

As a PPC Team Lead, you'll lead a team of PPC Consultants and own the PPC delivery strategy for every account assigned to your team. The CSM surfaces client goals and expectations, you translate those into the how: which campaign levers to pull, in what sequence, and at what priority. You'll also own quality assurance for everything your team produces, enforcing the SOP standards set by the PPC Team Manager.

You won't own the client relationship, communication cadence, or renewal conversations, those belong to Customer Success. But you own the strategic and technical backbone underneath the relationship: account-level strategy, team performance, QA, and consultant development. When you're doing this well, accounts move on a clear strategic rationale, your team is developing, and delivery quality is consistent and auditable. If this seat goes empty, accounts lose strategic direction, QA falls to the consultant tier with no oversight, and your Team Manager gets pulled back into account-level execution instead of running the division. When an account hits a wall, you're the one who gets into the platform, diagnoses the problem, and works with the consultant to find a solution.

What You'll Own

Team Leadership and People Management

• Lead, manage, and hold accountable a team of PPC Consultants, providing clear direction, performance feedback, and professional development
• Conduct weekly 1-on-1s with each direct report covering performance, challenges, and growth
• Set clear expectations and goals for team members, monitoring progress and providing support
• Address and resolve internal issues, deadline struggles, work quality problems, performance concerns, escalating to the PPC Team Manager when warranted
• Manage workload distribution across the team, surfacing capacity risk before it becomes a delivery failure
• Assist the PPC Team Manager with interviewing and hiring for PPC Consultant roles

PPC Delivery Strategy

• Own the PPC strategy for every account assigned to your team: the CSM surfaces the client's goals, you translate those into which campaign types to run, which levers to pull, in what sequence, and at what priority
• Maintain deep working knowledge of each assigned account: strategy rationale, performance trends, budget pacing, and upcoming milestones
• Apply and enforce SearchLab's standardized PPC playbooks as the execution framework strategy is built within
• Identify strategic risks or opportunities within your delivery lane and surface them to the CSM proactively, not reactively
• Escalate delivery-level blockers that need cross-functional resolution to the PPC Team Manager
• When a consultant is stuck on an account-level problem, dive into the account directly to diagnose the issue and work the fix alongside them, not just direct from a distance

Quality Assurance

• Implement and maintain QA processes for all team output, enforcing SOP adherence
• Conduct documented QA reviews of consultant work with written accountability records for coaching and corrective action
• Review and approve high-priority client deliverables before submission
• Flag persistent quality issues or SOP gaps to the PPC Team Manager with documented evidence and a recommended fix

Client-Facing Support (at CSM Direction)

• Serve as the primary escalation point for delivery-level issues, both within your team and for Customer Success when they need a fast, credible answer on an account, escalating beyond your scope to the PPC Team Manager
• Participate in client touchpoints when requested by the assigned CSM, serving as the strategic voice for the PPC lane: presenting the how, defending decisions, fielding delivery questions
• Prepare and present delivery-related content in client meetings when directed. The CSM leads the meeting and owns the client experience, you own the strategic narrative within it
• Surface delivery insights, performance signals, risks, and wins to the CSM on a regular cadence

Training and Team Development

• Lead PPC Team L10s and participate in cross-team Lead L10s as directed
• Lead and participate in training sessions scheduled by the PPC Team Manager
• Coach consultants to deepen PPC craft, SOP fluency, and execution discipline
• Stay current on platform updates and industry trends, surfacing relevant developments to the team and PPC Team Manager

What Success Looks Like

Success in this role isn't measured by your own campaign execution. It's measured by your team's consistency, the quality of your QA discipline, and the strategic rationale behind the accounts you own.

• QA pass rate on consultant deliverables trends toward 95%+, with rework rare
• On-time delivery holds across your assigned account portfolio
• SOP compliance holds across team deliverables, verified through QA audits
• Team billable utilization stays within target range (80 to 85%)
• Every consultant is progressing against a documented development plan, none stagnating without one
• Your Team Manager can rely on your strategic judgment and QA calls without being pulled into account-level execution

What We're Looking For

• 5+ years hands-on PPC experience across Google Ads, Microsoft Advertising, and Facebook Ads, with demonstrated depth diagnosing and resolving account-level issues
• 3+ years prior experience managing, leading, and mentoring other PPC practitioners
• Current Google Ads and Microsoft Advertising certifications
• Demonstrated ability to translate client-level goals into campaign strategy and sequencing, not just execute against a brief
• Comfortable owning QA: reviewing others' work, documenting rework, and holding a team to a standard
• Experience managing people directly: 1-on-1s, performance feedback, workload distribution
• Clear, proactive communicator, especially when representing delivery strategy in client-facing settings

Why SearchLab

As part of SearchLab's shift to a specialist model, the PPC Team Lead seat is where delivery strategy and team leadership live. You'll go deep on account-level strategic thinking and team development, own QA for your lane, and represent delivery expertise in client conversations when it matters, without owning the client relationship itself. You'll work alongside a team of channel experts and leaders who care about quality execution and are building a culture where great people can do their best work.

Send us your resume:

• +1 (312) 256-1574
• 2111 Chestnut Ave, Suite 215, Glenview, IL 60025

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