Planner, Media Planning

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities

• Create proposals adhering to yield and pricing principles across all media platforms: Traditional TV (Market & National), Audience Addressable, Streaming, Interactive Display, and Programmatic.
• Collaborate with our Sales partners by developing strategic cross-platform media plans that optimize our supply and demonstrate an understanding of client specifications and campaign objectives.
• Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process, as well as guiding sales through the close of deals.
• Attain fluency in the basic media principles and functionality of partner departments within the organization (Sales, Campaign Management, Advertising Operations, Sales Development, Supply Strategy, Product, Finance).
• Develop in-depth understanding of relevant systems including but not limited to all inventory, pricing, forecasting, and planning tools (Salesforce, FreeWheel, Strata, Tableau, and internal systems and reports).
• Demonstrate fluency across our product portfolio of networks, programming, and platforms as they relate to specific job functions.
• Create proposals adhering to yield and pricing principles across all media platforms: Traditional TV (Market & National), Audience Addressable, Streaming, Interactive Display, and Programmatic.
• Conduct proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences as needed.
• Collaborate with Planning team leaders to proactively develop alternative recommendations when client inventory/specification requirements cannot be met.
• Provide feedback to with cross-functional teams to improve tools, processes, and product offerings.
• Apply previous campaign learnings to consistently improve schedule building over time.
• Maintain knowledge of evolving media landscape, ad tech innovations, and consumer behavior shifts.
• Consistently exercises independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Data Analysis, Results-Oriented, Teamwork Communication

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor''s Degree (Required)

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

2-5 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.