SUPERVISION: Reports directly to the Chief Strategy Officer
DESCRIPTION OF POSITION/RESPONSIBILITIES AND DUTIES:
- In collaboration with the Vice President of Business Development, evaluate, analyze and interpret market utilization data for hospital services, including market share data for primary or secondary facility service lines, ensuring that sales priorities are identified.
- Evaluate, analyze and interpret market demographics, including population, age, gender, race and projected trends for both physicians and patient populations.
- Promote differentiating services to community physicians.
- Develop goals and timelines for closing new or enhanced physician referrals.
- In collaboration with the Vice President of Business Development, implement and execute a sales and retention strategy and plan; track activities; report on activities and issues; successfully close new business in accordance with predetermined targets.
- Complete face-to-face sales meetings with physicians and practice managers, ensuring that a thorough understanding is gained regarding the physicians' desires and needs.
- Complete follow-up meetings with physicians, practice managers, and/or other providers as needed to close new or additional business, ensuring that internal and external obstacles to business growth and retention are identified and minimized or eliminated.
- Prepare and present monthly sales reports, identifying trends, additional business opportunities and obstacles to new business growth.
- Continuously modify sales and retention strategies and plans to ensure optimal business outcomes.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
EDUCATION AND WORK EXPERIENCE
- Excellent interpersonal and verbal communications skills; Ability to understand basic medical terminology.
- Bachelor's Degree in business, healthcare administration, or public health administration from an accredited college or university.
- Requires a minimum of five (5) years of progressive healthcare sales experience with a preference of physician sales.
- Ability to: Research, understand, and explain healthcare services' volume, utilization and market data: Interact with physicians in a professional manner; Research, understand and explain market demographics; Access, understand and explain physician referral patterns; Access, understand explain facility financial reports; Design targeted sales strategies.
- Valid Drivers License.
- Basic mathematical skills; Ability to communicate effectively with hospital personnel, physicians, and physician office staff.
Physical Demands/Work Environment
- While performing the duties of this job, the employee is regularly required to stand, sit, bend, squat, kneel, crawl, crouch, stoop, climb, reach, walk, type.
- The employee must be able to lift and/or move up to 30 pounds.
- Good vision and hearing are required as position requires frequent communication with personnel, patients and community.
- While performing the duties of this job, the employee is regularly required to spend hours looking at a computer monitor and typing.
- The employee is frequently required to drive off-site to hospitals, community and business locations and events.
- The employee frequently moves about the hospital and other businesses, and my encounter any hazards present there.
- The noise level in the office environment is usually low to moderate.
- Must be free of all communicable disease and be up to date on immunizations.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
“Experience Memorial” is more than a slogan, it’s the care we provide our patients and it’s the commitment to our community and our team members. As a nationally certified Great Place to Work, at Lake Charles Memorial Health System you will have the opportunity to be a part of an organizational culture that supports not only exceptional patient care but also the well-being and professional growth of our employees. Join us and be a part of a team where your contributions are valued, your growth is nurtured, and your success is celebrated.
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