| Location | St Albans, West Virginia |
Do you love helping people discover what's possible?
Are you energized by building relationships, uncovering what truly motivates people, and helping them commit to a healthier future?
At Anytime Fitness, we believe that the most important workout doesn't happen on the gym floor—it happens during the conversation that gives someone the confidence to finally change their life.
We're looking for an enthusiastic, competitive, and people-focused Personal Training Sales Director to lead our Fitness Consultation process and help members choose the coaching program that will give them the greatest chance of success.
This isn't a high-pressure sales job.
It's an opportunity to change lives by helping people invest in themselves.
Every day you'll have the opportunity to:
Help people overcome obstacles that have held them back for years.
Conduct meaningful Fitness Consultations that inspire lasting lifestyle changes.
Build relationships with members instead of making cold sales calls.
Earn commissions and performance bonuses.
Work alongside an energetic, supportive coaching team.
Grow into leadership opportunities as our company expands.
If you enjoy talking with people, solving problems, and helping others succeed, this could be an incredibly rewarding career.
You'll meet with new and existing members to learn about their goals, motivations, and challenges.
You'll help them answer questions like:
What are they trying to accomplish?
What's preventing them from succeeding?
What level of coaching will help them reach their goals?
Your goal is to create a personalized plan that gives every member the best chance of long-term success.
After each consultation, you'll confidently recommend the coaching option that best fits the member's goals.
You'll present:
Team Training
Small Group Training
Personal Training
Accountability Coaching
Nutrition Coaching
You'll educate members on the value of coaching—not pressure them into buying something they don't need.
Success in this role comes from creating trust.
You'll:
Follow up with prospective coaching clients.
Celebrate member successes.
Remove barriers to progress.
Stay connected throughout the member journey.
Become a trusted advisor instead of simply a salesperson.
You'll work closely with our Personal Trainers to ensure every coaching client has an exceptional experience.
Responsibilities include:
Scheduling Fitness Consultations
Communicating member goals
Assisting with client onboarding
Tracking coaching conversions
Supporting client retention initiatives
You'll also contribute to overall club success by:
Participating in community events
Supporting membership sales when needed
Promoting referrals
Creating exceptional member experiences
Assisting with club promotions and marketing campaigns
We're looking for someone who genuinely enjoys working with people and is motivated by helping others improve their lives.
Our ideal candidate is:
Highly competitive and goal-oriented
Driven by achieving measurable results
Outgoing and personable
Naturally curious and a great listener
Comfortable asking thoughtful questions
Confident discussing pricing and overcoming objections
Organized and dependable
Positive, energetic, and self-motivated
Passionate about health and fitness
Most importantly, you're someone who cares about people and wants to see them succeed.
Experience in any of the following is a plus:
Personal Training sales
Membership sales
Fitness industry
Medical or healthcare sales
Retail sales
Customer success
Hospitality
Coaching or education
If you've consistently built relationships and exceeded goals, we want to hear from you.
High school diploma or equivalent
CPR/AED certification (or willingness to obtain)
Personal Training certification preferred but not required
Previous sales or customer service experience preferred
Excellent communication and interpersonal skills
Comfortable learning consultation and sales systems
Passion for fitness and helping others
We believe great performance should be rewarded.
Compensation includes:
Competitive hourly pay
Commission
Monthly performance bonuses
Incentives based on coaching sales and client retention
Your earning potential grows as you help more members succeed.
Full-time team members enjoy:
Group Health Insurance
Dental & Vision Insurance
Paid Time Off (PTO)
Retirement Plan
Continuing education reimbursement
Complimentary Anytime Fitness membership
Complimentary membership for your spouse
Career advancement opportunities
Success isn't measured by how many memberships or training packages you sell.
Success is measured by:
Members who stay consistent.
Members who achieve life-changing results.
Coaching programs that genuinely improve lives.
Relationships that last for years.
A thriving coaching department built on trust and accountability.
When our members succeed, our coaches succeed—and so do you.
This role probably isn't the right fit if you:
Prefer working independently with minimal interaction.
Feel uncomfortable discussing pricing or asking for a commitment.
Don't enjoy conversations with new people.
Aren't motivated by goals or performance incentives.
Prefer routine over variety.
At Anytime Fitness, we're more than a gym—we're a coaching company that happens to have great equipment.
Every Fitness Consultation is an opportunity to change someone's life. Every coaching recommendation has the potential to improve a member's health, confidence, and future.
If you're competitive, relationship-driven, and excited by the opportunity to help people become the healthiest version of themselves, we'd love to meet you.
Apply today and help us build the premier coaching program in the Kanawha Valley.