Personal Training Director

Personal Training Director – Lakeshore Sport & Fitness

Why Lakeshore – A Place to Grow, Contribute, and Connect

We lead with our values: Professionalism, Ownership, Team, Quality, and Positivity, and we live them daily. Whether it’s launching a new kids camp, stepping in to assist a family at the front desk, or recognizing a trainer’s impact, we show up with care and high standards. Our facilities are impressive, but it’s our team culture and commitment to a seamless member experience that make this a truly special place to work and grow.

About the Role

We’re looking for an experienced, high-energy Personal Training Director to lead and grow our personal training department. You’ll build and develop a team of talented trainers, drive program growth and revenue, and make sure every member who trains with us gets a results-driven, first-class experience. You’ll also keep your own hands in the work by training clients of your own.

This role is ideal for a seasoned trainer and proven leader who loves developing coaches, building programs, and setting the standard for training excellence in a premium club community.

What You’ll Lead

• Lead, coach, and develop a team of personal trainers, building a culture of professionalism, accountability, and growth
• Recruit, hire, onboard, and train new trainers, and run ongoing education and skill development
• Drive department revenue through package sales, retention, and new programs
• Set performance goals for the team and track progress on sessions, sales, and client retention
• Create and launch new programs, including small-group training, challenges, assessments, and specialty offerings
• Manage trainer schedules, payroll, and department budget
• Make sure all training meets safety, quality, and professional standards
• Partner with Membership, Group Fitness, and club leadership to connect new and existing members with training
• Train your own client base and lead by example on the floor

What You Bring

• 5+ years of personal training experience, including at least 2 years leading or managing a training team
• Current nationally accredited personal training certification (NASM, ACE, ACSM, NSCA, or equivalent)
• Current CPR/AED certification
• Proven success growing training revenue and client retention
• Strong leadership, coaching, and communication skills
• Experience with scheduling, payroll, and budgets
• A professional, member-first approach and a strong sense of ownership
• Availability that includes early mornings, evenings, and/or weekends based on department needs
• Bachelor’s degree in exercise science, kinesiology, or a related field preferred

Pay & Benefits

Base Salary: $60,000 – $75,000 per year, based on experience and qualifications.

Commission: Also eligible to earn commission on individual training sessions taught.

Team Member Perks:

• Medical, dental, and vision insurance
• Short- and long-term disability insurance
• Voluntary life insurance
• 401(k)
• Paid time off (PTO)
• Complimentary family membership
• Complimentary childcare for team members’ children
• 50% off club services
• Employee Financial Relief Program
• Daily discounted employee meal program
• Free parking
• Winter and summer team member celebrations
• An entrepreneurial and collaborative team environment

The salary range above reflects what we reasonably expect to pay for this role. Final pay is based on each candidate’s experience, qualifications, and fit for the role. If you’re interested but this role doesn’t line up perfectly with what you’re looking for, we encourage you to apply. We’re always happy to start a conversation.

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