Performance Marketing Specialist
We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition.
This is a highly hands-on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.
The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.
This role requires someone who understands true DTC ecommerce performance — driving revenue from ad product/category page cart checkout — across a high-SKU environment.
Responsibilities
- Own and manage Google Ads at scale across Search, Shopping, and Performance Max
- Execute and optimize Meta Ads for prospecting and retargeting
- Drive end-to-end ecommerce performance across the funnel (ad site conversion)
- Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
- Manage and optimize product feeds within Google Merchant Center
- Analyze performance using GA4 and ecommerce platform data
- Continuously improve campaigns across a large, multi-brand, high-SKU catalog
Qualifications
- Proven hands-on, in-platform experience managing $100k+/month in Google Ads
- Strong DTC ecommerce background (multiple products / high-SKU environments required)
- Deep experience with Google Merchant Center (feeds, disapprovals, optimization)
- End-to-end ownership of Search, Shopping, and Performance Max campaigns
- Experience running Meta Ads for ecommerce acquisition and retargeting
- Comfortable operating independently with full ownership of budget and performance
Details
- Full-time, Onsite role
- Location: Miami (Doral area)
- Salary: $80k–$90k base