Budgeting, Google Search Engine, Marketing, Performance Analysis, Product Management, Search Engine Marketing (SEM), Stock Keeping Unit (SKU), eCommerce
Performance Marketing Specialist<\/b>
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We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in -house at a direct -to -consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi -brand product catalog and scaling through digital acquisition.
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This is a highly hands -on, in -platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.
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The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.
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This role requires someone who understands true DTC ecommerce performance — driving revenue from ad â product/category page â cart â checkout — across a high -SKU environment.
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Responsibilities<\/b>
<\/div>- Own and manage Google Ads at scale across Search, Shopping, and Performance Max
<\/li> - Execute and optimize Meta Ads for prospecting and retargeting
<\/li> - Drive end -to -end ecommerce performance across the funnel (ad â site â conversion)
<\/li> - Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
<\/li> - Manage and optimize product feeds within Google Merchant Center
<\/li> - Analyze performance using GA4 and ecommerce platform data
<\/li> - Continuously improve campaigns across a large, multi -brand, high -SKU catalog
<\/li><\/ul>Qualifications<\/b>
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