Growing Food Manufacturer in Northern NJ is hiring for a Partnership Marketing Coordinator! The coordinator will support the launch and growth of high-profile sports and cultural partnerships for a fast-growing CPG brand. Acting as a key liaison between the brand and partners, this role will drive seamless execution of initiatives that build brand awareness, engage consumers, activate retail, and fuel business growth. And this is how you'll do it...
- Support the planning and execution of partnership marketing campaigns and activations.
- Coordinate timelines, deliverables, approvals, and activation calendars across internal and external stakeholders.
- Manage partnership assets, including signage, digital and social content, hospitality, talent appearances, and experiential activations.
- Ensure partnership rights and contractual obligations are fulfilled accurately and on time.
- Support the planning and execution of large-scale experiential activations, including pop-ups, fan experiences, sampling, and tentpole brand moments.
- Collaborate with Marketing and cross-functional teams to align partnership initiatives with broader business objectives.
- Coordinate with agencies, vendors, and sports organization partners on creative production and execution.
- Track budgets, invoices, purchase orders, and partnership expenses.
- Maintain project documentation, calendars, activation trackers, and recap materials.
- Support retail activation programs, including displays, sweepstakes, sampling, and promotions.
- Support consumer engagement across digital, social, experiential, and community channels.
- Coordinate branded merchandise, giveaways, and event materials.
- Track campaign performance, engagement, and ROI across partnership initiatives.
- Monitor social, event, and activation performance.
- Prepare executive presentations, post-event recaps, and partnership updates.
Keyword: cpg, sports brand, 360 marketing, marketing, marketing partnerships, social
Required Experience:
- Bachelors degree in Marketing, Communications, Sports Management, Business, or related field.
- 3+ years of experience in partnership, sports, brand, experiential, agency, or related marketing.
- CPG, sports, entertainment, lifestyle, or consumer brand experience preferred.
- Proficiency in Microsoft Office, Google Workspace, and project management platforms.
- Willingness to work occasional evenings, weekends, and events as needed.
- Familiarity with paid and organic social media, including Meta Ads Manager or TikTok Ads, and key performance metrics preferred.
The budget range is up to $100k base, plus bonus and Benefits!
From: LDK Talent Solutions