Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Partner Communications Manager, Digital Specialist plays a vital role in shaping how Apple shows up within our Partners' (indirect channel) digital environments. Partners' digital platforms are essential to their commercial success and this role requires deep comprehension of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role drives how all the partners' digital touch points maximize the impact of Apple product presentation and deliver the most compelling product stories.
This role is responsible for driving marketing innovation and raises the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. This includes driving innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner's brands, commercial priorities, market trends and challenges.
Work across the organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.
Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.
Collaborate extensively across many teams, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB's and Enterprise Resellers, Media Content Providers and more.
Inspire and contribute to the large global network of Partner Communications Managers, sharing standard processes, takeaways, and case studies.
Travel may be required 3-4 times per year.
10+ years in marketing communications and brand communications - from strategy to execution
Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand
Experience with digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) in delivering a compelling product experience throughout the customer journey
Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external collaborators to drive the work forward
Ability to delve deeply into a partner's business, marketing strategy and consumer insights, to understand challenges and find opportunities
Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans
Able to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks
Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead
Confidently build rapport, credibility and influence across multiple partners in a highly matrix'd organization
Experience in understanding business and product strategy and consumer insights, to build a scalable communications strategy for partners
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.