Sign upLog in

Paid Social Specialist

MDG Solutions

Boca Raton, Florida

Apply
JOB DETAILS
SKILLS
Advertising, Advertising Agencies, Analysis Skills, Audience Development, Brand Marketing (Branding), Budgeting, Campaigns, Communication Skills, Cross-Functional, Customer Relations, Detail Oriented, Facebook Application Development, LinkedIn, Marketing, Marketing Objectives, Mathematics, Media Buying and Planning, Media Campaigns, Multiplatform/Cross-Platform, Multitasking, Performance Metrics, Presentation/Verbal Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Social Media, Strategic Planning, Team Player, Website Conversion, Writing Skills
LOCATION
Boca Raton, Florida
POSTED
5 days ago

The Social Media Specialist supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision, and Excellence. This role will execute and manage the day -to -day responsibilities of paid social media for multiple agency clients across many platforms. The Social Media Specialist will execute strategies and provide necessary analysis and insights for continuous optimizations.
<\/p>


<\/div>
DUTIES AND RESPONSIBILITIES:
<\/div>

<\/div>
Campaign Strategy and Planning
<\/span>   <\/div>
      • <\/span>Support the development of paid social media strategies aligned with overall marketing objectives for assigned brands and / or campaigns<\/span>
<\/div>
      • <\/span>Collaborate with cross -functional teams to integrate paid social campaigns into broader client initiatives
<\/span>      • <\/span>Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
<\/span><\/div>

<\/div>
Execution & Optimization
<\/span>     <\/div>
      • <\/span>Manage end -to -end execution of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
<\/span>      • <\/span>Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
<\/span>      • <\/span>Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
<\/span><\/div>

<\/div>
Analytics & Reporting
<\/span><\/div>

<\/div>
      • <\/span>Utilize analytics tools to track, analyze, and report on key performance metrics.
<\/span>      • <\/span>Generate regular insights on campaign performance, providing actionable recommendations.

<\/span><\/div><\/span>

Requirements<\/h3>
• Passion for paid social media
<\/div>
• Knowledge of social media platforms and their capabilities.
<\/div>
• Excellent communication and collaboration skills.
<\/div>
• Knowledge across all major paid social media tools & platforms
<\/div>
• Knowledge of media fundamentals, including media math & audience development,
<\/div>
• Create flowcharts, budget sheets, and PowerPoint presentations
<\/div>
• Establish a collaborative working relationship with the media & account teams
<\/div>
• Perform monthly or as -needed reporting
<\/div>
• Bachelors Degree in advertising/marketing or related field
<\/div>
• Minimum of 2 -3 years of media -buying experience at an advertising agency
<\/div>
• Detail -oriented individual with excellent written and verbal skills
<\/div>
• Thrives on working with others as a team, but can also work autonomously
<\/div>
• Ability to manage multiple projects simultaneously, adapting easily to change
<\/div>
• Client -facing experience and presentation skills a plus
<\/div><\/span>

Benefits<\/h3>
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.<\/span><\/span><\/span><\/span><\/b>
<\/div><\/span>

About the Company

M

MDG Solutions