Job Description: Optomi, in partnership with a premier client in the media and entertainment industry, is seeking a Paid Social Manager to join their team. This individual will support a high-impact Subscriber Acquisition team focused on driving subscriber growth across leading streaming platforms through data-driven paid social strategies. This role is heavily focused on hands-on campaign activation, execution, and optimization across major social platforms. The ideal candidate has strong direct-response marketing experience, is comfortable managing multiple campaigns in a fast-paced environment, and can leverage performance data to drive acquisition strategies and campaign improvements. Job Location: Hybrid, 4 days onsite; 1 day remote (based in Burbank, CA or NYC, New York hubs) What You Will Do: Build, launch, QA, and optimize paid social campaigns across Meta, Snapchat, TikTok, and other emerging platforms Manage day-to-day campaign activation, including ad setup, budget pacing, performance monitoring, and in-platform optimizations Execute direct-response campaigns focused on subscriber acquisition, conversion, and efficiency Analyze campaign performance, identify trends, and provide actionable recommendations to improve results Partner with internal teams, agency partners, and platform representatives to support campaign strategy and execution Contribute to testing and experimentation initiatives, including audience targeting, creative optimization, and new advertising products Collaborate with Analytics and Measurement teams to evaluate campaign effectiveness and communicate performance insights Manage multiple campaigns and competing priorities while maintaining accuracy and execution quality The Right Candidate Will Have: 3+ years of hands-on paid social advertising, performance marketing, or digital media experience Strong campaign execution and activation experience, including building, launching, QA'ing, and optimizing campaigns Hands-on experience with Meta Business/Ads Manager and Snapchat Ads Manager; TikTok experience is also highly valued Proven experience executing and optimizing direct-response campaigns focused on acquisition and conversion Strong understanding of the digital marketing funnel, campaign performance metrics, and budget optimization Experience analyzing campaign data and translating performance insights into actionable recommendations Ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment Strong communication, organizational, and cross-functional collaboration skills Nice to Have: Experience within entertainment, streaming, subscription-based, or direct-to-consumer businesses Familiarity with Smartly or similar third-party campaign management platforms Experience supporting multiple brands or products within a large organization Exposure to advanced measurement, creative testing, and experimentation strategies Global or multi-market paid media experience If you're a hands-on paid social professional who enjoys campaign execution, performance optimization, and driving measurable acquisition results, we'd love to connect!