Paid Search Strategist
Summary
Our client is seeking a Paid Search Strategist to manage paid search campaigns across Google Ads, Microsoft Ads, and emerging AI advertising platforms. This role owns campaign strategy, budgets, optimization, tracking, and reporting, and works with web teams to improve landing pages and increase conversions.
Responsibilities
- Plan, build, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging AI advertising platforms.
- Manage keywords, bidding strategies, budgets, ad copy, and A/B testing to improve conversions and ROI.
- Monitor campaign performance and continuously test new strategies to improve results.
- Set up and manage conversion tracking, Google Tag Manager, pixels, and other measurement tools across multiple websites.
- Partner with web teams to improve landing pages and conversion rates.
- Analyze search, website, and campaign data to identify trends and opportunities for improvement.
- Track and report PPC performance, website traffic, conversions, and other key metrics.
- Provide leadership with clear reporting, recommendations, and digital advertising best practices.
- Turn complex information into clear, effective advertising and website content.
- Stay current on paid search platforms, tools, and emerging digital advertising opportunities.
Requirements
- 5+ years of experience managing paid search or PPC campaigns.
- Strong hands-on experience with Google Ads and Microsoft Ads.
- Experience managing large PPC budgets and delivering measurable ROI.
- Experience with Google Analytics, Google Tag Manager, conversion tracking, and campaign reporting.
- Strong understanding of keyword strategy, bidding, A/B testing, and conversion rate optimization.
- Strong analytical, reporting, and communication skills.
Preferred
- Experience with emerging AI advertising platforms.
- Experience managing eight-figure annual advertising spend.
- Google Ads certification preferred; Microsoft Advertising certification.
This is a 6-month Contract-For-Hire opportunity with our Kansas City, MO client. Low-cost employee benefits, paid time off, paid Holidays, and a 401(k) (with an immediately vested company match) are available with TriCom during the contract period. H-1B visa sponsorship is not available for this position. No third-parties, please.
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