Paid Search Director

Click Here Digital

  • Baton Rouge, Louisiana
  • 2 days ago

    Highlights

    Job Responsibilities Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns. Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members.

    Numbers & Facts

    LocationBaton Rouge, Louisiana
    Websitehttps://www.clickheredigital.com

    Description

    Job Overview
    As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Paid Media Technical Director, you will be the driver of team engagement and success. 

    Job Responsibilities
    • Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns.
    • Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals.
    • Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
    • Manage key accounts individually (minimum of $150K monthly ad spend)
    • Provide additional support on onboarding accounts
    • Monitor campaign performance, analyze data, and identify trends to make data-driven decisions.
    • Plan team account allocations and transitions.
    • Oversee training progression of new hires and conduct inspection of training documentation.
    • Assist with mid-month and end-of-month analyst note QA.
    • Provide regular progress of team performance.
    • Participate in routine external partner calls (Google, Incubeta, CallRail, etc.) 
    • Ensure adequate resources for new initiatives (RSA implementation, etc) 
    • Take ownership of tasks required for completion of website migrations
    • Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly.

    Required Qualifications
    • Experience managing paid search campaigns, in an agency environment
    • Experience managing and leading a team
    • Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns. 
    • Deep technical knowledge and understanding of Paid Search/SEM
    • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
    • Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members.
    • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
    • Google Certifications: Google Ads, Google my Business, Google Analytics
    • Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).

    Preferred Qualifications:
    • Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience. 
    • Agency experience
    • Experience in automotive, legal, and/or medical verticals
    • Ability to handle multiple clients simultaneously 

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