Paid Media Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

About our Client
A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio.

Short Description
We’re seeking aPaid Media Specialistto organize and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands.

Compensation:Competitive salary in USD
Language Requirements:Professional English
Location:100% Remote
Start Date:ASAP

What We Offer

• Full-time remote role in a fast-paced, performance-driven environment

• Opportunity to work with innovative and growing consumer brands

• High ownership and impact on campaign performance and growth

• Collaborative team across creative, marketing, and analytics

Responsibilities

• Organize and optimize paid campaigns acrossMetaandTikTok

• Develop strategies toscale campaigns and maximize ROAS

• Monitor and optimize performance based onROAS, CPA, CTR, and other key metrics

• RunA/B testsacross creatives, audiences, and landing pages

• Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)

• Analyze campaign data using tools likeGoogle Analytics and ad platforms

• Provide clear, data-driven insights and recommendations to improve performance

• Stay updated on platform changes, trends, and new opportunities

• Monitor competitors and identify new strategies to stay competitive

Qualifications (Must Haves)

• 2+ years of experience insocial media advertising, or paid media.

• Strong experience withMeta AdsandTikTok Ads.

• Proficiency withGoogle Analytics, Shopify, and ad platform dashboards

• Experience collaborating with creative teams on ad concepts and briefs

• Highly analytical, detail-oriented, and results-driven

• Strong organization, time management, and communication skills

• Ability to adapt quickly and stay up to date with trends and new strategies

Ready to scale high-performing campaigns and drive growth for innovative consumer brands? Apply now and make an impact through data-driven advertising.