Paid Media Marketing Manager (Spoken Word), Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Paid Media Marketing Manager to join our Amazon Music Paid Media team with a strategic focus on driving WW growth for Amazon Music Spoken Word. This person will build impactful acquisition campaigns and test into white space opportunities. You will define, execute, and measure Paid Media marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities

• Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music Spoken Word
• Own Audio Ads as a paid channel, developing the media buys, measurement and tests
• Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
• Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
• Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media