Owned Media Specialist

A well-established retail organization is seeking an entry-level Owned Media Specialist to support customer marketing campaigns across email, text messaging, push notifications, website content, and other digital channels.

This will be a seasonal assignment supporting the team for 6-8 weeks! 

This individual will assist with campaign coordination, content review, quality assurance, project tracking, and performance reporting. This is an excellent opportunity for a recent graduate or early-career professional looking to gain hands-on experience in digital marketing, e-commerce, customer engagement, and lifecycle marketing.

Key Responsibilities

• Assist with coordinating and launching email, SMS, push notification, website, and digital marketing campaigns.
• Maintain marketing calendars, project trackers, campaign documentation, and deadlines.
• Gather promotional messaging, creative assets, product details, links, and campaign requirements from internal teams.
• Review campaigns for accuracy, including copy, images, pricing, promotional dates, links, formatting, and brand consistency.
• Test campaigns before launch to confirm that content displays correctly and all links function properly.
• Coordinate campaign updates, approvals, and deliverables across Marketing, Creative, Merchandising, Loyalty, Analytics, and Technology teams.
• Support audience segmentation, customer journeys, triggered communications, and personalization initiatives.
• Monitor basic campaign performance, including engagement, traffic, conversions, subscriber growth, and opt-out activity.
• Compile campaign results and assist with recurring marketing reports.
• Track campaign tests and document opportunities to improve customer engagement and performance.
• Help troubleshoot campaign issues and communicate updates to the appropriate partners.
• Provide general administrative and project coordination support to the digital marketing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• Internship, academic, or early-career experience in marketing, retail, e-commerce, communications, or project coordination.
• Strong attention to detail with excellent proofreading and organizational skills.
• Ability to manage multiple assignments and deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Excel, PowerPoint, Outlook, and related business applications.
• Comfortable working with spreadsheets, reports, marketing calendars, and project-tracking tools.
• Interest in email marketing, customer engagement, personalization, CRM, or marketing technology.
• Exposure to email marketing platforms, content management systems, analytics tools, or project management software is helpful but not required.
• Ability to work a designated hybrid schedule in Charlotte, NC.

Why Join?

This opportunity provides hands-on exposure to multiple digital marketing channels within a large retail environment. You’ll develop valuable experience in campaign execution, e-commerce, customer engagement, analytics, personalization, and marketing technology while collaborating with experienced cross-functional teams.

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