Outside Sales Representative Buffalo NY

Outside Sales Representative - Buffalo, NY

About Us: Innovative CRTE, Inc. is a supplier of high-quality automotive repair equipment, including welders, frame racks, lifts, rivet guns, and ADAS (Advanced Driver Assistance Systems) calibration tools. We are dedicated to providing cutting-edge solutions to automotive repair shops, body shops, and dealerships. We are looking for a motivated and experienced Outside Sales Representative to join our growing team and help us expand our market presence.

Position Summary: The Outside Sales Representative will be responsible for generating new business and managing relationships with existing customers within an assigned territory. This role will focus on selling a wide range of products, including welders, frame racks, lifts, rivet guns, and ADAS systems. The ideal candidate will have a strong understanding of automotive repair processes, hands-on experience, or sales experience in the industry, and a proven ability to manage customer relationships using CRM software.

Key Responsibilities:

• Actively prospect and generate new leads within the assigned territory to increase sales of automotive repair equipment.
  
• Manage and grow existing customer accounts within the territory, ensuring customer satisfaction and long-term relationships.
  
• Present, demonstrate, and explain the benefits and features of our product range (welders, frame racks, lifts, rivet guns, ADAS systems) to potential customers.
  
• Develop and implement a strategic sales plan to meet and exceed sales targets.
  
• Identify customer needs and recommend appropriate equipment solutions to increase shop productivity and efficiency.
  
• Provide technical support and product knowledge to customers, acting as a trusted advisor.
  
• Attend trade shows, industry events, and customer visits to build brand awareness and develop new business opportunities.
  
• Travel extensively within the assigned territory to meet with customers and prospects, ensuring strong relationship-building and continued business development.
  
• Maintain accurate records of sales activities, customer interactions, and market feedback using CRM software.
  
• Collaborate with internal teams, including product support, marketing, and customer service, to ensure smooth sales processes and customer satisfaction.
  

Requirements

Requirements:

• Experience: Minimum of 5 years of experience in sales or hands-on experience in the automotive repair industry.
  
• Knowledge of Products: Strong understanding of automotive repair equipment, particularly welders, frame racks, lifts, rivet guns, and ADAS systems.
  
• Sales Skills: Proven track record of achieving or exceeding sales targets in a B2B environment.
  
• Technical Understanding: Ability to explain complex technical products and solutions to a non-technical audience.
  
• CRM Experience: Proficiency in using CRM software to manage leads, sales activities, and customer relationships.
  
• Communication: Excellent interpersonal, communication, and presentation skills.
  
• Self-Motivated: Ability to work independently with a strong sense of initiative and time management.
  
• Travel: Willingness to travel frequently within the assigned territory to meet with customers, as well as occasional travel for trade shows and industry events.
  

Preferred Qualifications:

• Previous experience selling automotive repair equipment is highly desirable.
  
• Strong network and relationships within the automotive repair industry.
  
• Knowledge of industry regulations and trends related to ADAS calibration systems.
  

Benefits

• Benefits:
  

• Health insurance.
  
• Competitive pay.
• Ongoing training and professional development opportunities.
  
• Expense account for work-related travel.