Outside Sales Representative Buffalo NY

Outside Sales Representative - Buffalo, NY

About Us: Innovative CRTE, Inc. is a supplier ofhigh-quality automotive repair equipment, including welders, frame racks,lifts, rivet guns, and ADAS (Advanced Driver Assistance Systems) calibrationtools. We are dedicated to providing cutting-edge solutions to automotiverepair shops, body shops, and dealerships. We are looking for a motivated andexperienced Outside Sales Representative to join our growing team and help usexpand our market presence.

Position Summary: The Outside Sales Representativewill be responsible for generating new business and managing relationships withexisting customers within an assigned territory. This role will focus onselling a wide range of products, including welders, frame racks, lifts, rivetguns, and ADAS systems. The ideal candidate will have a strong understanding ofautomotive repair processes, hands-on experience, or sales experience in theindustry, and a proven ability to manage customer relationships using CRMsoftware.

Key Responsibilities:

• Actively prospect and generate new leads within the assigned territory to increase sales of automotive repair equipment.
• Manage and grow existing customer accounts within the territory, ensuring customer satisfaction and long-term relationships.
• Present, demonstrate, and explain the benefits and features of our product range (welders, frame racks, lifts, rivet guns, ADAS systems) to potential customers.
• Develop and implement a strategic sales plan to meet and exceed sales targets.
• Identify customer needs and recommend appropriate equipment solutions to increase shop productivity and efficiency.
• Provide technical support and product knowledge to customers, acting as a trusted advisor.
• Attend trade shows, industry events, and customer visits to build brand awareness and develop new business opportunities.
• Travel extensively within the assigned territory to meet with customers and prospects, ensuring strong relationship-building and continued business development.
• Maintain accurate records of sales activities, customer interactions, and market feedback using CRM software.
• Collaborate with internal teams, including product support, marketing, and customer service, to ensure smooth sales processes and customer satisfaction.

Requirements

Requirements:

• Experience: Minimum of 5 years of experience in sales or hands-on experience in the automotive repair industry.
• Knowledge of Products: Strong understanding of automotive repair equipment, particularly welders, frame racks, lifts, rivet guns, and ADAS systems.
• SalesSkills: Proven track record of achieving or exceeding sales targets in a B2B environment.
• TechnicalUnderstanding: Ability to explain complex technical products and solutions to a non-technical audience.
• CRMExperience: Proficiency in using CRM software to manage leads, sales activities, and customer relationships.
• Communication: Excellent interpersonal, communication, and presentation skills.
• Self-Motivated: Ability to work independently with a strong sense of initiative and time management.
• Travel: Willingness to travel frequently within the assigned territory to meet with customers, as well as occasional travel for trade shows and industry events.

Preferred Qualifications:

• Previous experience selling automotive repair equipment is highly desirable.
• Strong network and relationships within the automotive repair industry.
• Knowledge of industry regulations and trends related to ADAS calibration systems.

Benefits

• Benefits:

• Health insurance.
• Competitive pay.
• Ongoing training and professional development opportunities.
• Expense account for work-related travel.