Billing, Cellular Telephone, Coaching, Communication Skills, Competitive Research, Construction, Construction Equipment, Construction Industry Software, Customer Relations, Customer Relationship Management (CRM), Customer Support/Service, Driver's License, ERP (Enterprise Resource Planning), Field Sales, Financial Trend Analysis, Follow Through, Intel Product Family, John Deere Equipment, Laptop PC, Leadership, Market Share, Market Tracking, Microsoft Office, Negotiation Skills, OEM (Original Equipment Manufacturer), Pricing, Product Demonstration, Reimbursement, Rentals, Revenue Growth, Sales, Sales Closing Skills, Sales Pipeline, Standard Operating Procedures (SOP), Time Management, Value Selling
Outside Rental Sales Representative - Orchard Park (Buffalo), NY
FIVE STAR EQUIPMENT - JOHN DEERE CONSTRUCTION & FORESTRY
Help launch the next chapter of our rental growth (Warhorse Rentals) and build a six-figure sales career.
Location: Orchard Park (Buffalo), NY Territory
Job Type: Full Time | Exempt | Monday-Friday
Compensation: $45,000 - $85,000 Base + Commission (6-Figure Earning Potential)
Why You'll Love This Role
- Tools: Company laptop & cell phone
- Time Off: Generous PTO + 7 paid holidays
- Benefits: 401(k) with match, medical, dental, vision, life & disability
- Vehicle Program: Tax-free Fixed & Variable Rate (FAVR) reimbursement
- Growth: Paid training, OEM courses, and performance rewards
- Culture: Work-life balance, friendly low-ego team, leaders who celebrate wins
The Opportunity
We're expanding our rental business under the Warhorse Rentals brand and seeking a relationship-driven outside sales pro to capture market share in Northeastern PA. You'll represent premium John Deere construction equipment and allied lines, delivering value to contractors through speed, accuracy, and follow-through.
You'll Win By
- Driving a high-activity field rhythm: jobsite visits, ride-alongs, and demos
- Turning customer needs into solutions with fast, accurate quotes
- Coordinating with inside rental, dispatch, service, and billing for smooth delivery/return
- Protecting margins through value selling (uptime, specs, delivery certainty)
What You'll Do
- Hunt & Farm: Identify new projects/accounts while deepening relationships with existing customers
- Pipeline Management: Build and track opportunities; log every touch in CRM
- Quotes & Proposals: Prepare and present rental solutions; negotiate terms professionally
- Customer Care: Own the process from quote delivery pickup; communicate proactively
- Market Intel: Monitor competitors, pricing, and trends; share insights with leadership
- Training: Stay sharp through John Deere/OEM training, product updates, and safety education
What Makes You a Fit
- 2+ years of successful outside sales in construction, rental, or related industry
- Working knowledge of construction equipment and applications
- Strong closer & connector with exceptional communication skills
- Tech-savvy: ERP/CDK experience, Microsoft Office, CRM usage
- Road-ready: valid driver's license, clean MVR, ability to work in outdoor conditions
- Self-starter with a competitive, team-oriented mindset
(Background and MVR check required.)
How We Support Your Success
- Defined territory plan and SOPs for quoting/contracting
- Backing from dispatch, service, and billing for on-time delivery & clean contracts
- OEM product training, ride-along coaching, and transparent sales goals
About Five Star Equipment
Five Star Equipment is Northern PA & New York State's John Deere Construction & Forestry dealer, serving 57 counties across seven locations:
Dunmore, PA • Williamsport, PA • Waterford, PA • Kirkwood, NY • Rochester, NY • Syracuse, NY • Orchard Park, NY
We deliver sales, rentals, parts, and service-backed by modern shops, extensive parts inventories, and a people-first culture.
Apply today to help launch Warhorse Rentals and accelerate your career with Five Star Equipment.
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FIVE STAR EQUIPMENT, INC.