Outreach Coordinator

Location: Westminster Canterbury At Home, 3181 Shore Drive, Virginia Beach, VA

Reports to: Outreach Director

FLSA: Exempt (Salary)

Schedule: Full-Time; Monday-Friday 8:30a-5:00p

About Us

Founded in 1982, Westminster-Canterbury on Chesapeake Bay is a not-for-profit, faith-based Life Plan Community. Located along the southern shore of Chesapeake Bay, our scenic, resort-style campus is home to a vibrant community of residents and staff who share a passion for service, joy, and well-being.

Our mission? Enriching lives through the power of purpose, belonging, and wellness.

We live our values every day:

• Respect for every person
• Passion for what we do
• Professionalism in all we do

Apply today and help us bring wellness, joy, and energy to the heart of our community!

Westminster Canterbury at Home (WCAH) is a trusted and well-respected home health and hospice agency in the Tidewater Region. We proudly serve Virginia Beach, Chesapeake, Norfolk, and Portsmouth, offering quality services to help people remain confidently and comfortably in their own homes

As a subsidiary of Westminster-Canterbury on Chesapeake Bay, Virginia Beach's premier beachfront continuing care retirement community, Westminster Canterbury At Home has a particular appreciation for the difference that location can make in the retirement experience. What it really comes down to is where an individual feels most comfortable. For some, that place is home-and we're more than happy to meet you there.

To learn more: https://wcathome.com/

The Outreach Coordinator is responsible for planning and implementing marketing and sales activities for Westminster Canterbury at Home programs. Major functions include developing and maintaining referral sources, service coordination, promoting and communicating the image and philosophy of Westminster Canterbury at Home, sales support to programs, and referral of clients to appropriate and desired services. Always model our core values of respect, passion, and professionalism, and hold others accountable for doing the same.

What You'll Do In This Role:

• Build and maintain strong relationships with key referral sources to generate new Home Health and Hospice referrals.
• Develop new referral pipelines and follows up with discharged clients to determine their need to re-establish services.
• Provide referral partners with up‑to‑date information on programs, services, and admission criteria.
• Coordinate referrals and intakes, including pre‑admission reviews and obtaining physician orders when needed.
• Achieve individual sales and volume goals for both Home Health and Hospice, aligned with market strategy.
• Identify needs within the senior community and coordinate educational outreach and program offerings.
• Collaborate with the Outreach Director to develop the annual Marketing Plan and participate in ongoing competitive analysis, referral tracking, and market evaluation.
• Represent Westminster‑Canterbury at Home at community events, professional meetings, and outreach activities.
• Maintain current knowledge of funding sources, regulations, and industry standards for Home Health and Hospice.
• Support departmental planning and communication to ensure alignment across programs.
• Perform other job duties as assigned.

Core Competencies

• Excellent communication and customer service skills.
• Ability to develop and maintain strong, long-term partnerships with referral sources, clients, and community partners.
• Passion for serving seniors and supporting their care needs.
• Self‑motivated, confident, and able to work independently.

Physical Requirements

• Ability to sit for extended periods while operating a vehicle.
• Ability to walk for extended periods
• Ability to climb and descend stairs multiple times throughout the workday.

The Experience You'll Bring

Required

• Bachelor's degree in a related field or active, Virginia RN or LPN license.
• Minimum of 1 year experience in a Home Health or Hospice environment.
• Minimum of 1 year experience in marketing or outreach.
• Valid Virginia Drivers License and Proof of Insurance.
• Motor Vehicle Driving Record satisfactory to Westminster-Canterbury and its insurance providers.
• Flu-Vaccinated.

Preferred

• Experience in marketing activities specifically in the home health environment.
• 2+ years of sales experience.

Compensation & Benefits

• Compensation Range: $55,509 - $66,610 (based on relevant experience) PLUS opportunity for monthly incentive bonuses
• Full-Time Employee Benefits Include:
• Medical, Dental, Vision Insurance (Available Day One!)
• Life & Disability Insurance (Short- and Long-Term)
• Retirement Plan with Employer Match
• Paid Time Off (PTO) & 6 Paid Holidays (+ 2 Floating Holidays)
• Tuition Assistance + Scholarships for You & Your Family
• Employee Assistance Program (EAP)
• Legal/Identity Theft Protection Plans
• Team Member Discounts
• Career Growth & Leadership Development Opportunities

At-Will Employment Statement

Employment with our organization is "at-will," meaning that either the employee or the employer may terminate the employment relationship at any time, with or without notice, and for any reason not prohibited by law.

Equal Employment Opportunity Statement

We are an equal opportunity employer and are committed to creating an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic as outlined by applicable laws.