Off-Road Racing Marketing Manager

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself-"Sweepstakes"-and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground-that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

• Lead Ford Racing's production off-road racing strategy by showcasing the capability, durability and innovation of vehicles customers can buy.
• The role transforms competition into product validation, brand leadership and customer inspiration.

Global Off-Road Marketing Manager

What you'll do...

• Develop and implement marketing strategy for assigned series that aligns with Ford's objectives for respective priorities to drive brand awareness and customer engagement
• Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
• Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs
• Represent the company at motorsports events - trackside and non-track functions
• Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)

What you'll do...

• Develop and implement marketing strategy for assigned series that aligns with Ford's objectives for respective priorities to drive brand awareness and customer engagement
• Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
• Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs
• Represent the company at motorsports events - trackside and non-track functions
• Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)