Nomenclature Strategic Business Advisor

In this position...

This newly created role reports to the Global Head of Nomenclature and supports Ford's Center of Excellence for Naming within the Ford Global Brand Strategy department. As a Nomenclature Strategic Business Advisor, you serve as the critical bridge between nomenclature planning and design. You will capture product and service visions and translate them into clear, actionable direction, helping guide Namers to deliver distinctive, ownable, and aligned naming and taxonomy solutions. In this position, you'll help drive clarity and consistency in how we name our products, services, and experiences across the globally enterprise. From vehicle design to HR, internal comms to marketing, you'll collaborate with teams across the entire company-making this one of the most connected roles at Ford.

This role is ideal for a collaborative contributor who thrives on integration, decision-making, and fostering cross-functional alignment, ensuring nomenclature solutions come together cohesively across the global Ford enterprise. This person should be both creatively fluent and strategically disciplined, with a sharp eye for detail, strong facilitation skills, and the ability to manage complex stakeholder dynamics.

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. As a Nomenclature Strategic Business Advisor, you serve as the critical bridge between nomenclature planning and design. You will capture product and service visions and translate them into clear, actionable direction, helping guide Namers to deliver distinctive, ownable, and aligned naming and taxonomy solutions.

What you'll do...

Intelligence Gathering and Solutions Setup

• Synthesize product/service concepts, automotive marketplace insights, competitive data, and financial inputs into clear, solution outlines and creative pathways
• Translate high-level product/service/experience concepts and commercial strategies into clear nomenclature solution briefs and consulting POVs
• Challenge assumptions and push planners and designers toward best-in-class nomenclature solutions, helping internal clients understand constraints, identifying risks and opportunities early.

Foster Cross-Functional Collaboration & Execution Alignment

• Lead intake examinations and project discovery sprints to maintain execution momentum
• Ensure alignment across product marketing and key related departments on critical project stage gates and milestones
• Act as the primary integrator across functions to ensure nomenclature solutions are sound, cohesive, and attainable.
• Help manage feedback loops and stakeholder reviews across cross-functional teams

Governance & Communication

• Help to consolidate and shape inputs into clear, concise presentation decks and materials for leadership reviews
• Ensure consistency, quality, and clarity of nomenclature solution narratives
• Partner closely with Ford Legal throughout the trademark screening and clearance process
• Aid the team in tracking overall nomenclature performance and solution readiness, helping to drive corrective actions when needed

What you'll do...

Intelligence Gathering and Solutions Setup

• Synthesize product/service concepts, automotive marketplace insights, competitive data, and financial inputs into clear, solution outlines and creative pathways
• Translate high-level product/service/experience concepts and commercial strategies into clear nomenclature solution briefs and consulting POVs
• Challenge assumptions and push planners and designers toward best-in-class nomenclature solutions, helping internal clients understand constraints, identifying risks and opportunities early.

Foster Cross-Functional Collaboration & Execution Alignment

• Lead intake examinations and project discovery sprints to maintain execution momentum
• Ensure alignment across product marketing and key related departments on critical project stage gates and milestones
• Act as the primary integrator across functions to ensure nomenclature solutions are sound, cohesive, and attainable.
• Help manage feedback loops and stakeholder reviews across cross-functional teams

Governance & Communication

• Help to consolidate and shape inputs into clear, concise presentation decks and materials for leadership reviews
• Ensure consistency, quality, and clarity of nomenclature solution narratives
• Partner closely with Ford Legal throughout the trademark screening and clearance process
• Aid the team in tracking overall nomenclature performance and solution readiness, helping to drive corrective actions when needed