New Car Sales Manager - Group1 Subaru Danvers

New Car Sales Manager - Group1 Subaru Danvers

Job ID 2026-36747 Job Location US-MA-Danvers

Category Sales Management Type Regular Full-Time

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More Information About This Job

Overview

Group1 Subaru is seeking an accomplished, highly motivated New Car Sales Manager to join our leadership team in Danvers, Massachusetts. This is an opportunity for a proven automotive leader who wants more than simply managing a sales desk. We are looking for someone who can lead people, drive performance, develop talent, protect profitability, and deliver an exceptional customer experience while helping take an already successful Subaru operation to the next level.

As part of Group 1 Automotive, one of the largest automotive retail organizations in the country, this position offers the resources and career opportunities of a major publicly traded organization combined with the ability to make a significant impact at the dealership level. The successful candidate will be competitive, analytical, process-driven and highly engaged with both customers and employees. Most importantly, this individual must understand how to balance volume, gross, market share, customer experience and long-term profitability.

Responsibilities

The New Car Sales Manager will have direct responsibility for the performance of our new vehicle sales operation and will work closely with the General Manager, GSM, Finance, BDC and other department leaders.

Key responsibilities include:

• Lead the new vehicle sales team to achieve monthly and annual volume, gross profit, market share and manufacturer objectives
• Drive consistent execution of the dealership''s sales process from initial customer contact through delivery
• Actively desk deals and structure transactions to maximize both customer value and dealership profitability
• Maintain strong manager involvement throughout the customer experience, including early introductions, deal progression, TOs and closing
• Coach, develop and hold Sales Consultants accountable for activity, appointments, demonstrations, follow-up, closing and overall performance
• Conduct regular one-on-one coaching and identify opportunities for individual development
• Recruit, train and retain high-performing sales professionals
• Develop strategies to maximize new vehicle sales effectiveness and improve competitive position within the market
• Manage new vehicle inventory, aging, turn and model mix in partnership with dealership leadership
• Monitor pricing and competitive market conditions and make disciplined pricing recommendations
• Work closely with the BDC and digital teams to maximize internet lead response, appointment conversion, show rate and sold rate
• Partner with Finance to ensure strong deal handoffs and maximize total transaction profitability while maintaining compliance
• Maintain disciplined follow-up on unsold showroom traffic and digital opportunities
• Ensure accurate forecasting and provide leadership with clear visibility into pacing, opportunities and risks
• Maintain manufacturer standards and actively support Subaru programs, objectives and initiatives
• Drive an outstanding customer experience and help maintain strong Sales CSI
• Ensure all sales activities comply with Group 1 Automotive policies and applicable federal and state regulations
• Lead by example and help create a culture of accountability, urgency, teamwork and continuous improvement

Qualifications

We are interested in candidates who have demonstrated that they can produce results while developing people and building a strong culture.

The ideal candidate will have:

• Proven automotive retail sales management experience
• Demonstrated success driving new vehicle volume and gross profit
• Strong desking, closing and deal-structuring skills
• A thorough understanding of automotive retail financial statements and key sales KPIs
• Strong knowledge of inventory management, pricing and market-based merchandising
• Experience managing internet leads, CRM processes and digital retail opportunities
• Strong coaching and employee-development capabilities
• The ability to analyze performance data and translate it into specific actions
• Excellent communication and leadership skills
• High personal standards for accountability and execution
• A customer-first mindset without sacrificing sound business judgment
• The ability to thrive in a fast-paced, high-volume and highly competitive environment

Subaru experience is beneficial but not required. We are more interested in finding an exceptional automotive leader with the ability and desire to learn the brand and our operation.

What Success Looks Like:

Success in this position is not measured by one number.

Our New Car Sales Manager will be expected to consistently improve performance across:

Volume | Gross Profit | Sales Effectiveness | Market Share | Inventory Turn | Lead Conversion | Appointment Performance | CSI | F&I Partnership | Employee Development

We want a manager who understands the numbers, but also understands what behaviors and processes create those numbers.

The Leadership Profile:

The person we are looking for is visible on the floor, engaged with customers, respected by the sales team and comfortable being held accountable for results.

You should be someone who:

• Competes to win
• Develops people rather than simply manages them
• Addresses problems quickly
• Uses data to make decisions
• Understands the importance of both gross and volume
• Creates accountability without destroying morale
• Works collaboratively across departments
• Takes ownership rather than making excuses
• Is comfortable operating with high expectations
• Wants to continue growing professionally

Why Group1 Subaru?

Group1 Subaru offers the right candidate an opportunity to join an established dealership with an experienced leadership team, a strong market presence and significant opportunity for continued growth.

We believe strongly in developing people, measuring performance, recognizing achievement and creating opportunities for talented leaders to advance.

For an internal Group 1 candidate, this is an opportunity to take on a significant leadership role and demonstrate the ability to drive a complete sales operation.

For an external candidate, it is an opportunity to join Group 1 Automotive and build a career within one of the country''s leading automotive retail organizations.

If you are a proven automotive sales leader who believes you can develop people, drive performance and make a measurable difference, we want to hear from you.

The compensation for this position is wholly commission-based. As a result, compensation may vary based on several factors, including individual performance and market conditions. The range in monthly compensation reasonably expected for this position is $6,666-$12,500

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment is contingent upon successfully completing all applicable pre-employment requirements in accordance with federal, state, and local law.