National Sales Manager

The Opportunity: 

Luxedo needs one accountable operator to convert a defined revenue strategy into predictable execution across three channels: Internal Sales, Ambassadors, and approved Resellers and Channel Partners. This is not a backfill. It is an upgrade and redesign of the prior Head of Sales function.

You inherit five sales reps already on the ground in Knoxville, with a mandate to build out ten more across the U.S. for a fifteen person national sales team, two Ambassadors scaling toward six, and seven active Reseller partners scaling toward twelve, all selling the same product into the same market: schools, athletic departments, and event spaces buying a system that turns a gym floor into a programmable canvas. Your job is not to out-sell the team. It is to build the sales operating system, process, HubSpot discipline, scorecards, forecasting, and coaching, so the remaining 481 courts on the 2026 plan get delivered on repeat, and so Luxedo can move from selling to fulfilling demand.

Why This Role:

• Build The Machine: This is not a quota-hero seat. The mandate is a repeatable sales operating system, common process, stage rules, HubSpot standards, scorecards, and forecasting, so more courts sell without depending on any one person's heroics.
• Own Three Channels: Internal reps in Knoxville and across the country, Ambassadors, and Resellers all sell the same four projectors onto a court. You own the standard that makes each channel work while respecting what makes each one different.
• Category Defining Growth: Luxedo moved from roughly $2 to $4 million to a $24 million run rate in months, with 265 schools sold and systems live in about 180 of them. You are building the engine underneath a company still accelerating.

The Company:

Luxedo builds projection mapping systems that turn a gymnasium floor into a living canvas: animated starting lineups, graduation backdrops, pep rallies, an interactive periodic table pulsing across the hardwood during a science class. The company installs the system itself, four projectors onto a court, over a custom fixture, and the founder frames the sale with a life insurance analogy: the principals, athletic directors, and teachers are the policy owners, and the students are the beneficiaries. The brand line is simple: our motion creates emotion.

Founded in 2019, Luxedo is about six months into its current courts-focused form after shutting down its original home-projection business and pivoting entirely to schools. The result has been a run from roughly $2 to $4 million to a $24 million run rate in about four months, with 265 schools sold and systems live in around 180 of them across the country. Adidas and Pepsi have bought systems to place in schools, and current and former NBA players and their agents are calling. List pricing runs $50,000 to $125,000 depending on court size and luminance, with no negotiation on price. The growth strategy rests on two pillars, seeing is believing and relationships build credibility, and this seat exists to make both repeatable.

What The Role Entails:

• Run the sales L10 and 1:1 cadence, coach daily performance, and hold the right people to the agreed standard, including addressing "get it, want it capacity to do it" gaps directly rather than carrying underperformance quietly.
• Onboard, enable, and coordinate ambassadors, retired athletic directors and administrators with decades of trust in the market, as credibility accelerants that support internal sales without a separate quota.
• Own the sales process and playbook, HubSpot integrity, pipeline and forecast discipline, KPIs, and 30/60/90 day demand visibility for the CRO and Operations.
• Direct sales court and revenue performance across a growing national team, rep capacity, territories, Demo Day execution, and the concierge relationship standard that has built Luxedo's credibility with schools.
• Operationalize approved partners: enforce pricing, training, deal registration, CRM and customer experience standards, and own their assigned court and revenue performance.
• Stay hands-on enough during onboarding to earn credibility with the team and understand what reps are actually being asked to do, without becoming the team's primary producer.

Requirements:

• Proven success leading and holding accountable and quota-carrying team, not only success as an individual contributor.
• Documented experience building or materially improving a repeatable sales process, CRM discipline, forecast accuracy, and team scorecards.
• Direct experience selling to K-12 schools, school athletics, education administration, or closely adjacent school capital equipment buyers.
• Experience managing resellers, channel partners, agents, or other external sellers through influence and standards rather than formal authority.
• Willing and able to be based at Luxedo's Knoxville-area HQ, leading a sales team that spans the U.S., with roughly 15-20% national travel.