National Sales Director - Peter Millar Licensing Co.

Paramount Brands is seeking a Sales Director for the Peter Millar Licensing Co. channel to serve as the primary point of contact for the licensing partnership between Paramount Brands and Peter Millar, support a team of green grass Peter Millar sales representatives across the United States, and oversee approximately 3 - 4 inside sales team members. The role includes managing day-to-day operations, ensuring short- and long-term sales goals are met while overseeing the long-term strategic planning of the business, and maintaining relationships with key accounts, partners, and production teams.

Full Time
Location: Remote, US Based (20% travel, domestic)

What You’ll be Doing

• Strategic Channel Leadership and P&L Ownership:
  • Oversee strategic vision for the Peter Millar Licensing Co. channel, managing the full P&L and reporting responsibilities. Lead monthly variance reviews and annual forecasts, providing actionable insights and presenting performance updates to senior leadership.
• Drive Revenue Growth and Sales Leadership:
  • Lead sales strategy for the Peter Millar Licensing Co. channel, supporting an independent Peter Millar sales team and overseeing the inside sales team; set and achieve KPIs while increasing market share through channel distribution.
• Facilitate Pricing Strategy:
  • Implement long-term pricing strategies that align with market trends, brand positioning, and margin goals.
• Lead Product, Marketing, and Production Initiatives:
  • Oversee seasonal catalog development in coordination with marketing; ensure timely salesman sample production and delivery; collaborate with sourcing, product design, and production teams to develop new products that meet brand and market needs.
• Serve as Key Partnership Liaison:
  • Act as the primary corporate liaison to Peter Millar and major accounts; facilitate and negotiate key partnerships and sponsorships for licensed goods.
  • Maintain strong communication channels between Imperial and Peter Millar corporate teams.
• Strategic Sales Leadership (Sales Enablement & Commercial Excellence)
  • Leverage CRM, sales enablement, and analytics tools to drive pipeline visibility, improve forecasting accuracy, and accelerate revenue growth across key channels and accounts.
  • Develop and execute around a comprehensive go-to-market strategy that align market opportunities, customer insights, product positioning, and business objectives to drive sustainable growth.
  • Collaborate with multi-line rep agencies to drive sales performance and market penetration through data-driven insights, strategic account planning, and clear performance metrics.
  • Partner cross-functionally with marketing, operations, and product teams to optimize commercial strategies, enhance customer engagement, and improve overall sales effectiveness.
• Execute Operational Planning:
  • Manage daily operations to ensure short-term sales goals are met while planning for long-term business growth. Partner closely with Paramount Brand’s finance, marketing, and operations leaders to align channel objectives with broader company strategy.
• Apply Data-Driven Insights:
  • Use a highly data-centric and analytical approach to interpret sales and operational data, identify opportunities, solve problems, and drive informed, strategic decision-making.
• Deliver Engaging Presentations:
  • Create and present polished sales presentations for customer meetings and sales conferences, effectively telling a compelling brand story and influencing internal and external stakeholders.
• Event Execution:
  • Lead event-driven sales initiatives including onsite merchandise tent offerings, brand activations, and customer experiences to drive revenue and strengthen client relationships.
• Market Intelligence:
  • Continuously monitor competitor activity, customer feedback, and broader market trends to inform product, pricing, and channel strategies.

What We Need

• Bachelor’s Degree required.
• Proven success leading sales teams, setting KPIs, and driving revenue growth in the golf and/or premium apparel industry.
• Previous experience managing a full P&L, including forecasting, budgeting, and using performance data to guide strategy and improve results.
• Deep understanding of golf culture, particularly the private club sector, paired with familiarity and enthusiasm for the Peter Millar brand.
• Strong business mindset: comfortable digging into numbers, identifying trends, and turning data into clear, actionable insights.
• Experience working cross-functionally with partners in finance, sourcing, product design, and marketing to hit shared goals and improve efficiency.
• Strong understanding of product customization and decoration processes, including logo design, vector file setup, and various decoration application techniques.
• Skilled oral and written communicator who can inspire confidence, build relationships, influence teams, and engage audiences with a compelling brand story.
• Organized, adaptable, and effective at managing multiple priorities under pressure.
• Highly data-centric and analytical, with advanced Microsoft Excel skills and proficiency in PowerPoint/Keynote, Microsoft Office Suite and order entry systems.
• A collaborative, forward-thinking leader who embodies Paramount Brands’ commitment to quality, responsiveness, and continuous improvement.

Benefits

• Free Hats
• Competitive base salary + performance-based bonus 
• Health, dental, and vision insurance 
• Retirement plan (401k) 
• Paid time off and holidays 
• Travel and expense reimbursement 

To apply, please click “apply” or reach out for additional information! We look forward to meeting with you.

Company Overview
Since 1916, we at Imperial have embodied luxury, authenticity, and individuality through the creation of premium headwear, apparel, and accessories defined by exceptional quality and craftsmanship. We proudly serve customers across the golf, retail, corporate, and destination/leisure markets, with our products featured in leading resorts, golf courses, national sporting events, and retail locations nationwide. As the #1 headwear brand* in the golf market and a trusted licensing partner for renowned brands such as Nike, Adidas, and Peter Millar, we continue to lead the industry in decorative apparel.

*As voted by the Association of Golf Merchandisers (AGM) and reported by Golf Datatech

Our Mission
Our mission is to create consumer products that enrich and enhance everyday life. We believe in responsiveness, continuous improvement, and empowering every team member; values that have long been the foundation of our success.

Our Commitment
We are an equal-opportunity employer dedicated to maintaining a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified individuals from all backgrounds, fostering a culture built on respect, fairness, and opportunity.