MSP-Product Owner

Job Details:
Job Title: Senior Associate, Builder AXP Journey Orchestration (Adobe Journey Optimizer)
Location: 100% Remote
Duration: 6 Months
Type: Full-Time, Contract

Description:
A leading healthcare company is looking for a Senior Associate, Builder AXP to play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). In this role, you will lead all phases of the product lifecycle from ideation to launch by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. You will configure, test, deploy, and iterate personalized journeys/campaigns, collaborate with data analytics teams to build and refine audience segments, partner with lifecycle marketers and data scientists to activate journey logic, conduct rigorous quality assurance, monitor journey performance, and serve as a subject matter expert for AJO and AEP capabilities.

Top 5-7 Skills:

1. Adobe Journey Optimizer (AJO) configuration and deployment

2. Adobe Experience Platform (AEP) audience segmentation and activation

3. Customer journey logic, event triggers, and decision orchestration

4. Next Best Action (NBA) personalization frameworks

5. Quality assurance and testing across journey components

6. Cross-functional collaboration (marketing, data science, channel leads)

7. Platform governance and best practices

Requirements for the role:

• 3 years of experience in marketing operations, lifecycle marketing, or digital campaign execution

• 2 years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or similar platforms

• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization

• Effective communicator with ability to collaborate across technical and business teams

• Comfortable working in agile pod-based or cross-functional environments

• Bachelor's degree in Marketing, Business, or a related field (or 3 5 years' working within a marketing campaign delivery team)

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field (or 3 5 years' working within a marketing campaign delivery team)

• 3 years of experience in marketing operations, lifecycle marketing, or digital campaign execution

• 2 years of hands-on AJO/AEP or similar platform experience

• Or equivalent combination of education, experience, and training

Preferred Qualifications (Nice to Have):

• Adobe certifications in AEP or AJO

• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging

• Experience in highly regulated industries such as healthcare or financial services

• Exposure to JSON, event payloads, or API-driven personalization

• Experience with responsive email design and accessibility standards

• Understanding of Next Best Action personalization logic frameworks

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.